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Mom Central Consulting, the flagship brand of digital and social media consulting firm Influence Central, specializes in the Mom Market, working with national brands to develop powerful influencer marketing programs that generate meaningful results.
Mom Central Consulting will craft an overall marketing strategy designed to help the company grow brand awareness and strengthen its U.S. market share by launching word-of-mouth campaigns, connecting with consumers, developing comprehensive digital strategies, devising sampling programs, and promoting retail partners and initiatives.
“After an extensive pitch process, Mom Central stood out as the agency we most wanted to work with because of their incredible insight and experience into how Mums feel, behave, and interact with the world,” said Edward McCloskey, Chairman and CEO, of WaterWipes. “We are thrilled to be working with them and feel already that they are our marketing department in the U.S. which is really important to us not being permanently based there.”
Ketchum’s recent Marketing to Moms global study — which premiered on the M2Moms® 2014 stage — reveals disconnects between moms’ significant earning power and other important parts of their lives. Learn more on Tuesday, December 16, as Kelley Skoloda, Ketchum partner and director, Global Brand Marketing practice, and Elisa Camahort-Page, co-founder and COO, BlogHer, discuss the radical shift in women’s attitudes and purchase behaviors and how they differ across the globe.
– The four S’s of reaching today’s Breadwinning “PheMOM”
– How women define personal success and what makes them feel in control of their destiny
– Unexpected similarities and differences among women in the U.S., the U.K., China and Germany
– The surprising new luxury item for time-starved moms
– Why moms often make the smartest consumer and who they trust online
Hear what attendees, speakers and sponsors have to say about the 2014 M2Moms® – The Marketing to Moms Conference — our 10th Anniversary!
Singer/Songwriter and Celebrity Mom Jewel joins Liz Hawks and Angie Read of longtime M2Moms® sponsor Fleishman Hillard and Laura Hutfless of CAA on a panel discussing how brands can reach Moms authentically with celebrity influencers. The session “Striking the Right Chord with Celebrity Influencer Campaigns” will address how brands can partner with a celebrity to reach consumers, the best timing, a realistic budget, and more. This exclusive presentation will take place at M2Moms® – The Marketing to Moms Conference, October 22 & 23, 2014 in Chicago. A private performance for conference attendees will follow.
Currently Featured in NYT Parenting Column Motherlode, Expert on How Moms Can Take Back the Family Meal
Jenny Rosenstrach, creator of the blog Dinner: A Love Story and author of the soon to be released book Dinner: The Playbook (August 26, 2014, Random House will show marketers at the 10th Anniversary M2Moms® how moms can take the stress out of family meals. According to Liz Fongemie, M2Moms® producer, “Jenny’s luncheon keynote will give marketers real life insights into some of the many demands on today’s moms. It’s information that contributes to improved brand communications and business results with this powerful consumer segment.” M2Moms® – The Marketing to Moms Conference, October 22 & 23, 2014, Chicago Cultural Center, is a professional learning event that teaches brand marketers how to increase their share of moms purchasing.
Rosenstrach, currently featured in the New York Times weekly parenting column, Motherlode, is co-author with her husband Andy Ward of Bon Appetit’s monthly column The Providers. Fongemie added, “Lifestyle insight is very important to every consumer marketer. Understanding consumers’ motivations and their environment is critical to all brand messaging. Jenny is a food expert, a columnist, an author, and a mom herself. She is personally and professionally passionate about this topic of family mealtime. Her keynote is exactly the kind of info that marketing execs expect when they attend M2Moms®. ”
“New research, case studies, workshops, peer-to-peer learning and networking — M2Moms® delivers everything brand marketers and their agencies need to keep up with today’s ever evolving, demographically changing moms,” Fongemie continued.
“With a spending power of $2.4 trillion annually in the U.S. alone, moms really are brand-critical decision makers for a broad range of products and services,” said Fongemie. “The Fast Facts page on M2Moms® website is filled with statistics showing that moms buy everything from sports drinks to prom dresses, diapers to dog food, lipstick to laptops, autos to pharmaceuticals. They use every channel, every possible screen, traditional & new media, they use it all.”
“Every year,“ Fongemie continued, “M2Moms® is attended by a really comprehensive and diverse list of brands including Microsoft, Johnson & Johnson, Evenflo, IKEA, Abbott Nutritionals, GM, Allstate, Heinz, Symantec, Hasbro, BBC, NBA, Procter & Gamble, Wyeth and Coca-Cola. M2Moms® typically sells out every year. Marketers attend because they know that keeping up with today’s moms is critical to building and maintaining market share in virtually every industry and product category.”
Preliminary 2014 M2Moms® sponsors include Associate Sponsors: Mabel’s Labels; Yahoo!; Destination Maternity Corp.; MtoM Consulting; Ketchum; Experian Marketing Services; TapInfluence; WWE; 22Squared; Showcase Sponsors: The Motherhood; School Family Media; PTPA Media; Free Agents Marketing; Random House; Sprout; Workshop Sponsors: The Bump, Mom Central Consulting; Crowd Tap; Video Content Resource: Snippies; M2Moms® proudly supports the Special Olympics.
For M2Moms® information: www.m2moms.com or 860.724.2649 x11. M2Moms® is produced by PME® Enterprises LLC, 912 Silas Deane Hwy., Suite 101, Wethersfield, CT 06109.
P&G’s presentation on this campaign for the Summer 2012 Olympics was one of the highest rated at M2Moms 2012. We can’t wait to see the rest of the ads!
Did you miss Experian’s workshop Moms Rule, Marketers Drool: Insights for Capturing Mom’s Attention at M2Moms® 2013? Presenter Bill Tancer, General Manager of Global Research, Experian Marketing Services and author of Click… What Millions of People Do Online and Why It Matters, will reprise his well-rated M2Moms® workshop from October’s M2Moms® conference via a live webinar, Monday, January 20 at 1:00 pm ET. Through Experian’s exclusive market research and analysis, webinar attendees will learn to capture the attention of today’s always on, always connected Mom.
Click here for a full description and to register.
Kathy Sheehan, Executive Vice President and General Manager, GfK’s Consumer Trends Team was voted best speaker by the audience of brand marketing executives in attendance at the 9th Annual M2Moms® – The Marketing to Moms Conference, Oct. 23 & 24, 2013, Chicago. “The award, titled, ‘You Take The Cake’ is given annually to the speaker who has presented the best insight and information about how to improve sales and marketing results with today’s moms,” stated Nan McCann, M2Moms® producer.
Sheehan’s presentation titled, Understanding Today’s ‘Full Spectrum’ Mom was based on the latest research from GfK Roper Reports®, now celebrating its 40th year. Sheehan explained, “’Working Mom’, ‘Tiger Mom’, ‘Stay-at-Home Mom’, ‘Single Mom’. It seems that the word ‘mom’ today is always preceded by some type of qualifying adjective. Today’s moms are more diverse than ever, reflecting a full spectrum of their needs in the marketplace and their expectations of brands. “Full Spectrum” also applies to moms as women themselves – engaged in a variety of roles, ‘mom’ just being one of many.”
“We were trying to provide a thoughtful overview of the different segments that today make up the Mom’s market, and help marketers understand the diverse needs and opportunities that this Full Spectrum represents,” Sheehan added. “GfK Roper Reports® annually interviews over 11,000 Americans (more than a third of which are moms) every year to understand the “why” behind the trends that are emerging in the marketplace, and what this means for positioning their brands, products and services for profitable growth.”
“Kathy’s session is a perfect example of what M2Moms® is all about,” McCann said.” M2Moms® is dedicated to helping marketers improve their marketing efforts to today’s ever evolving moms. It is precisely because of moms’ purchasing power that M2Moms® draws attendance from a truly diverse and comprehensive list of brands,” McCann explained, “including Microsoft, Kellogg’s, Evenflo, IKEA, Mead Johnson, GM, Allstate, Heinz, Symantec, Hasbro, BBC, NBA, Procter & Gamble, Wyeth and Coca-Cola. They all recognize that marketing to moms is critical to continued brand growth and market share.”
M2Moms® sponsors include Title Sponsor: Sprout; Associate Sponsors: GfK, Mom Central Consulting, House Party, Ketchum, Destination Maternity, WebMD, MtoM Consulting, Tap Influence, Yahoo!, Mabel’s Labels, WhatToExpect.com, Meredith Parents Network, Conill, FleishmanHillard, The Motherhood, Mattel; Showcase Sponsors: GGP, School Family Media, Kids & Company, The Education Center, Sachi, Moms Meet, PMP, Teen Life, Sports Illustrated Kids and Time for Kids; Workshop Sponsors: The Marketing Store Worldwide, The Bump, Child’s Play Communications, Eric Mower+Associates, Robin Leedy & Associates, Sway Group, PTPA Media, Experian, Blissful Media Group; Video Content Resource: Snippies; News Resource: M2Moms® News. M2Moms® 2013 proudly supports Text4baby.
For M2Moms® information: www.m2moms.com or 860.724.2649 x11. M2Moms,m is produced by PME® Enterprises LLC, 912 Silas Deane Hwy., Suite 101, Wethersfield, CT 06109.
Since the summer of 2012, past M2Moms® Sponsor Quester® has been having an on-going dialog – not surveys — with 500 moms. The result is MomQuest™, which features monthly syndicated reports of what’s on moms’ minds: family, shopping, new brands, dining out, social media. Hot topics from 2013 — including Moms and Me-Time, The Role of Technology in Their Children’s Lives, and Online Shopping — are available through a monthly newsletter or by downloading a full report.