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Kathy Sheehan, Executive Vice President and General Manager, GfK’s Consumer Trends Team was voted best speaker by the audience of brand marketing executives in attendance at the 9th Annual M2Moms® – The Marketing to Moms Conference, Oct. 23 & 24, 2013, Chicago. “The award, titled, ‘You Take The Cake’ is given annually to the speaker who has presented the best insight and information about how to improve sales and marketing results with today’s moms,” stated Nan McCann, M2Moms® producer.

Sheehan’s presentation titled, Understanding Today’s ‘Full Spectrum’ Mom was based on the latest research from GfK Roper Reports®, now celebrating its 40th year. Sheehan explained, “’Working Mom’, ‘Tiger Mom’, ‘Stay-at-Home Mom’, ‘Single Mom’. It seems that the word ‘mom’ today is always preceded by some type of qualifying adjective. Today’s moms are more diverse than ever, reflecting a full spectrum of their needs in the marketplace and their expectations of brands. “Full Spectrum” also applies to moms as women themselves – engaged in a variety of roles, ‘mom’ just being one of many.”

“We were trying to provide a thoughtful overview of the different segments that today make up the Mom’s market, and help marketers understand the diverse needs and opportunities that this Full Spectrum represents,” Sheehan added. “GfK Roper Reports® annually interviews over 11,000 Americans (more than a third of which are moms) every year to understand the “why” behind the trends that are emerging in the marketplace, and what this means for positioning their brands, products and services for profitable growth.”

“Kathy’s session is a perfect example of what M2Moms® is all about,” McCann said.” M2Moms® is dedicated to helping marketers improve their marketing efforts to today’s ever evolving moms. It is precisely because of moms’ purchasing power that M2Moms® draws attendance from a truly diverse and comprehensive list of brands,” McCann explained, “including Microsoft, Kellogg’s, Evenflo, IKEA, Mead Johnson, GM, Allstate, Heinz, Symantec, Hasbro, BBC, NBA, Procter & Gamble, Wyeth and Coca-Cola. They all recognize that marketing to moms is critical to continued brand growth and market share.”

M2Moms® sponsors include Title Sponsor: Sprout; Associate Sponsors: GfK, Mom Central Consulting, House Party, Ketchum, Destination Maternity, WebMD, MtoM Consulting, Tap Influence, Yahoo!, Mabel’s Labels, WhatToExpect.com, Meredith Parents Network, Conill, FleishmanHillard, The Motherhood, Mattel; Showcase Sponsors: GGP, School Family Media, Kids & Company, The Education Center, Sachi, Moms Meet, PMP, Teen Life, Sports Illustrated Kids and Time for Kids; Workshop Sponsors: The Marketing Store Worldwide, The Bump, Child’s Play Communications, Eric Mower+Associates, Robin Leedy & Associates, Sway Group, PTPA Media, Experian, Blissful Media Group; Video Content Resource: Snippies; News Resource: M2Moms® News. M2Moms® 2013 proudly supports Text4baby.

For M2Moms® information: www.m2moms.com or 860.724.2649 x11. M2Moms,m is produced by PME® Enterprises LLC, 912 Silas Deane Hwy., Suite 101, Wethersfield, CT 06109.

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Stephanie Azzarone, president of long-time M2Moms sponsor Child’s Play Communications, has been named the winner of five Stevie® Awards for Women in Business, including three Gold Awards and a Grand Award. The awards were presented at a dinner on Friday, November 8, at the Marriott Marquis in New York City.

Stephanie Azzarone, President of Child's Play Communications

Stephanie Azzarone, President of Child’s Play Communications

Child’s Play Communications specializes in connecting companies with moms, through public relations, social media, content development and word of mouth marketing. Azzarone received the following accolades for herself and her agency:

  • Gold Award, Most Innovative Company of the Year
  • Gold Award, Innovator of the Year — Advertising, Marketing, Public Relations and Business Services
  • Gold Award, Lifetime Achievement — Business: Advertising, Marketing, Public Relations and Business Services
  • Silver Award, Woman of the Year — Advertising, Marketing & Public Relations

In addition, Azzarone and Child’s Play were awarded a Grand Stevie Award, given to the Top 5 organizations that submit the best collection of entries.
“I am both stunned and thrilled by this incredible recognition from such a prestigious organization as the Stevies," said Azzarone. The Stevie Awards for Women in Business are the world’s premier awards for women executives, entrepreneurs, and the organizations they run. “To receive a Gold Award in three categories and a Silver in a fourth was beyond anything we could have imagined. The Grand Award topped off an amazing night!"

The timing of the awards was particularly meaningful to Azzarone: 2013 marks Child’s Play Communications’ 25th anniversary. “We were the first agency to specifically market to moms and our focus from the start has been on creating innovative services to help brands convey their message to this influential demographic. Winning the top awards for innovation and lifetime achievement at this point in the life of my company is the best inspiration to do even more going forward.”

Drawing on the latest research from GfK Roper Reports®, and in order to help brand marketing executives better communicate with today’s moms, Kathy Sheehan, Executive Vice President & General Manager of GfK’s Consumer Trends and Roper Reports® will present ‘Understanding Today’s Full Spectrum Mom’ at the 9th annual M2Moms® – Marketing to Moms Conference. M2Moms® will be held Oct. 23 & 24 in the Chicago Cultural Center.

“Working Mom”, “Tiger Mom”, “Stay-at-Home Mom”, “Single Mom”, Sheehan explained, “it seems that the word ‘mom’ today is always preceded by some type of qualifying adjective. Today’s moms are more diverse than ever, reflecting a full spectrum of their needs in the marketplace and their expectations of brands. “Full Spectrum” also applies to moms as women themselves – engaged in a variety of roles, “mom” just being one of many.”

“My presentation will provide a look at the different segments that today make up the Mom’s market. It will help marketers understand the diverse needs and opportunities that this Full Spectrum represents,” Sheehan added. “This presentation will be based upon the latest research from GfK Roper Reports®. Now celebrating its 40th year, GfK Roper Reports® interviews over 11,000 Americans (more than a third of which are moms) every year to understand the “why” behind the trends that are emerging in the marketplace, and what this means for positioning their brands, products and services for profitable growth.”

“We are thrilled to have Kathy and GfK on the M2Moms® stage,” said Liz Fongemie, M2Moms® producer. “GfK is the fourth largest market research company in the world, with offices in 100 countries and more than 12,000 employees globally. Kathy has taught and guest lecturered at various universities and has been quoted widely in media including CNBC Business Center, BrandWeek, Advertising Age, and The New York Times.”

“I am sure that Kathy and her presentation on Full Spectrum moms will be a huge draw for everyone at M2Moms®. It is precisely because of moms’ broad purchasing power that M2Moms® attracts attendance from a truly diverse and comprehensive list of brands,” Fongemie explained. “Companies that have sent executives and marketing teams include Microsoft, Kellogg’s, Evenflo, IKEA, Mead Johnson, GM, Allstate, Heinz, Symantec, Hasbro, BBC, NBA, Procter & Gamble, Wyeth, Coca-Cola and hundreds more.”

“They all recognize that marketing to moms is critical to continued brand growth and market share,” according to Fongemie. “Moms really are brand-critical decision makers for a wide range of products and services. The Fast Facts page on M2Moms® website is filled with statistics that show that moms buy everything from sports drinks to prom dresses, diapers to dog food, lipstick to laptops, autos to pharmaceuticals. They buy for their kids, their families, their parents, their friends and for themselves. They buy for their homes, for their kids’ schools, and they plan and pay for the family vacation. Plus, they purchase on every available channel online and off, traditional and new media – they use it all.”

“With new research, case studies, workshops, peer-to-peer learning and networking, M2Moms® delivers everything every marketer needs to reach mom on the wide variety of channels moms use to gather and pass along information and purchase,” according to Fongemie. “This year M2Moms® includes over 40 speakers and two and half content-rich days all designed to help marketers improve their marketing and sales to today’s moms.”

“We have substantially expanded the pre-conference sessions for those who arrive early,” Fongemie added. “PTPA, Blissful Media, Text4baby and the Sway Group’s workshops will focus on reaching moms through digital, social and mobile media. In the past all of our pre-con sessions have been standing room only.”

“In addition to the pre-con sessions, we’re especially excited about this year’s lineup which features the premiere of Sprout Network’s new moms research, WebMD’s insight into what today’s moms are looking for in health, and an especially intriguing case study from Ketchum about the power of storytelling for challenger brands. We’ll also have experts from Conill helping brands understand Latina moms, a panel on marketing to moms of special needs children with experts from MassMutual and the Special Olympics, and a marketing to new moms session from Eric Mower+Associates,” Fongemie said. “Plus, the editorial team from The Bump will show marketers what really works to reach today’s moms. House Party will present a compelling brand advocate case study with Hasbro. In addition, we’ve got a great case study from Mattel, and we’re very happy to welcome back Destination Maternity’s Zanny Oltman, 2012’s “You Take The Cake” Best Speaker, to rock the house again!”

M2Moms® sponsors include Title Sponsor: Sprout; Associate Sponsors: Yahoo!, GfK, Mom Central Consulting, House Party, Ketchum, Destination Maternity, WebMD, MtoM Consulting, Tap Influence, Mabel’s Labels, WhatToExpect.com, Meredith Parents Network, Conill, FleishmanHillard, The Motherhood, Mattel; Showcase Sponsors: GGP, School Family Media, Kids & Company, The Education Center, Sachi, Moms Meet, PMP, Teen Life, Sports Illustrated Kids and Time for Kids; Workshop Sponsors: The Marketing Store Worldwide, The Bump, Child’s Play Communications, Eric Mower+Associates, Robin Leedy & Associates, Sway Group, PTPA Media, Experian, Blissful Media Group; Video Content Resource: Snippies; News Resource: M2Moms® News. M2Moms® 2013 proudly supports Text4baby.

For M2Moms® information: www.m2moms.com or 860.724.2649 x11. M2Moms® is produced by PME® Enterprises LLC, 912 Silas Deane Hwy., Suite 101, Wethersfield, CT 06109.

ulmanBonnie Ulman, President of The Haystack Group and co-author of Hustle: Marketing to Women in the Post-Recession World will be the guest Master of Ceremonies at the 9th annual M2Moms® – Marketing to Moms Conference. M2Moms® will be held Oct. 23 & 24 in the Chicago Cultural Center. According to Liz Fongemie, M2Moms® producer, “Bonnie has been a leading voice on the importance of moms and women’s role in the economy for at least a decade. She also co-authored one of the first books on marketing to moms, Trillion Dollar Moms: Marketing to a New Generation of Moms.”

hustle-book“We welcome the intelligence, insights and grace Bonnie will bring to the 2013 stage as marketing-to-moms expert and Emcee,” Fongemie continued. “She is a veteran communications pro whose expertise is a tapestry of public relations, account planning, consumer research and marketing. As a co-founder and president of The Haystack Group, Bonnie leads the Atlanta-based firm and serves as chief of strategy and consumer insights. The Haystack Group has provided strategic communications and marketing counsel to a wide range of blue chip companies and entrepreneurial organizations, including Coca-Cola Company, Pfizer, and American Express.”

“Bonnie is a leading expert in the areas of marketing to women and marketing to moms,” Fongemie added. “She is a regular speaker and media commentator on the subjects. Her work and insights have been featured in The New York Times, the Atlanta Journal-Constitution, Bloomberg News and the New York Post. She has been among the top-ranked presenters at both M2Moms® and M2W® – The Marketing to Women Conference. She regularly leads panel discussions about women, mothers and families.

“Besides being a professional expert on the topic, Bonnie is a mom herself so she also knows from personal experience that moms really are brand-critical decision makers for a broad range of products and services,” Fongemie said. “The Fast Facts page on M2Moms® website is filled with statistics that show that moms buy everything from sports drinks to prom dresses, diapers to dog food, lipstick to laptops, autos to pharmaceuticals. They buy for their kids, their families, their parents, their friends and for themselves. They buy for their homes, for their kids’ schools, and they plan and pay for the family vacation. Plus, they purchase on every available channel online and off, traditional and new media – they use it all.”

“It is precisely because of moms’ broad purchasing power that M2Moms® draws attendance from a truly diverse and comprehensive list of brands,” Fongemie explained. “Companies that have sent executives and marketing teams include Microsoft, Kellogg’s, Evenflo, IKEA, Mead Johnson, GM, Allstate, Heinz, Symantec, Hasbro, BBC, NBA, Procter & Gamble, Wyeth, Coca-Cola and hundreds more. They all recognize that marketing to moms is critical to continued brand growth and market share.”

“With new research, case studies, workshops, peer-to-peer learning and networking, M2Moms® really delivers everything every marketer needs to reach mom on the wide variety of channels moms use to gather and pass along information and purchase,” according to Fongemie. “This year M2Moms® includes over 30 speakers and two and half content-rich days all designed to help marketers improve their marketing and sales to today’s moms.”

“We have substantially expanded the pre-conference sessions for those who arrive early,” Fongemie added. “Like PTPA and the Sway Group’s workshops, they’ll focus on reaching moms through digital, social and mobile media. In the past all of our pre-con sessions have been standing room only. “

“In addition to the pre-con sessions, we’re especially excited about this year’s lineup which already features the premiere of GfK’s “Moms Research Report”, WebMD’s insight into what today’s moms are looking for in health, and a really intriguing case study from Ketchum about the power of storytelling for challenger brands. We’ll also have new research about the life stages of motherhood presented by Sandy Wax, President and G.M. of Sprout, and a marketing to new moms session from Eric Mower+Associates,” Fongemie said. “Plus, the editorial team from The Bump will show marketers what really works to reach today’s moms. House Party will present an especially compelling brand advocate case study with Hasbro. In addition, we’ve got a great CMO brand panel, and a truly one-of-a-kind session from Mabel’s Labels on marketing to moms of kids with special needs. And we’re very happy to welcome back Destination Maternity’s Zanny Oltman, 2012’s “You Take The Cake” Best Speaker, to rock the house again!”

M2Moms® sponsors include Title Sponsor: Sprout; Associate Sponsors: GfK, Mom Central Consulting, House Party, Ketchum, Destination Maternity, WebMD, Mabel’s Labels, WhatToExpect.com, Meredith Parents Network, Conill, FleishmanHillard, The Motherhood; Showcase Sponsors: GGP, School Family Media, Kids & Company, Moms Meet; Workshop Sponsors: The Marketing Store Worldwide, The Bump, Child’s Play Communications, Eric Mower+Associates, Robin Leedy & Associates, Sway Group, PTPA Media, Experian; Video Content Resource: Snippies; News Resource: M2Moms® News.

For M2Moms® information: www.m2moms.com or 860.724.2649 x11. M2Moms® is produced by PME® Enterprises LLC, 912 Silas Deane Hwy., Suite 101, Wethersfield, CT 06109.

vinderine-pr“Moms are 82% more likely to buy from a brand that they have connected with on social media,” according to Sharon Vinderine, Founder and CEO of Parent Tested Parent Approved – Media Seal of Approval. “My pre-con workshop will show the brand marketing execs at M2Moms® how their brand can engage moms and the best platforms to find them on. Facebook, Twitter, Pinterest and Instagram all offer unique social media platforms where a brand can position itself as an expert and create an authentic voice that moms can relate to.” The 9th annual M2Moms® – Marketing to Moms Conference, will be held Oct. 23 & 24 in the Chicago Cultural Center. Pre-conference workshops and receptions will be held Tuesday, Oct. 22 at the Hard Rock Hotel Chicago.

“To remain ahead in today’s fast-paced social media world every brand needs to be in the social media game – and not just present but relevant,” Vinderine explained. “Moms want brand suggestions, ideas, expertise and they want to connect with brands, large or small on a personal level. In my workshop I’ll show brands how to create a relevant and engaging social media presence. They’ll learn where to start, what works and what doesn’t. They’ll see how to measure the results of their programs and create a social media strategy that will work for their brand.”

“The fact is, moms are looking to connect not only with their peers but also with brands they trust,” Vinderine added. “At PTPA we recognized early on the need for social media. In response we built a loyal community of mom influencers and dynamic social media experts to communicate the PTPA messaging to our viral community of hundreds of thousands of moms. I’ll draw heavily on that success in my M2Moms® workshop.”

“In today’s environment the right social media strategy is critical to every marketing campaign,” stated Liz Fongemie, M2Moms® producer. “PTPA’s workshop will show brands how to break through the clutter and reach today’s moms. That’s especially important when you consider that mom is the modern family’s most important decision maker in virtually every consumer industry and product category.”

“Moms really are brand-critical decision makers for a broad range of products and services,” Fongemie said. “The Fast Facts page on M2Moms® website is filled with statistics that show that moms buy everything from sports drinks to prom dresses, diapers to dog food, lipstick to laptops, autos to pharmaceuticals. They buy for their kids, their families, their parents, their friends and for themselves. They buy for their homes for their kids’ schools and they plan and pay for the family vacation. Plus, they purchase on every available channel online and off, traditional and new media – they use it all.”

“It is precisely because of moms’ broad purchasing power that M2Moms® draws attendance from a truly diverse and comprehensive list of brands,” Fongemie explained. “Companies that have sent executives and marketing teams include Microsoft, Kellogg’s, Evenflo, IKEA, Mead Johnson, GM, Allstate, Heinz, Symantec, Hasbro, BBC, NBA, Procter & Gamble, Wyeth, Coca-Cola and hundreds more. They all recognize that marketing to moms is critical to continued brand growth and market share.”

“New research, case studies, workshops, peer-to-peer learning and networking, M2Moms® really delivers everything every marketer needs to reach moms on all the different channels moms use to gather and pass along information and purchase,” according to Fongemie. “This year M2Moms® includes over 30 speakers and two and half content-rich days all designed to help marketers improve their marketing and sales to today’s’ moms.”

“We have substantially expanded the pre-conference sessions for those who arrive early,” Fongemie added. “Like PTPA’s workshop, they’ll focus on reaching moms through digital, social and mobile media. In the past all of our pre-con sessions have been standing room only. “

“In addition to the pre-con sessions, we’re especially excited about this year’s lineup which already features the premiere of GfK’s Moms Research Report, WebMD’s insight into what today’s moms are looking for in health, and a really intriguing case study from Ketchum about the power of storytelling for challenger brands. We’ll also have new research presented by Sandy Wax, President and G.M. of Sprout, and a marketing to new moms session from Eric Mower+Associates,” Fongemie said. “Plus, the editorial team from The Bump will show marketers what really works to reach today’s moms. House Party will present an especially compelling brand advocate case study with Hasbro. In addition, we’ve got a great CMO brand panel, and a truly one-of-a-kind session from Mabel’s Labels on marketing to moms of kids with special needs. And we’re very happy to welcome back Destination Maternity’s Zanny Oltman, 2012’s “You Take The Cake” Best Speaker to rock the house again!”

M2Moms® sponsors include Title Sponsor: Sprout; Associate Sponsors: GfK, Mom Central Consulting, House Party, Ketchum, Destination Maternity, WebMD, Mabel’s Labels; WhatToExpect.com, Meredith Parents Network, Conill, FleishmanHillard, The Motherhood; Showcase Sponsors: GGP, School Family Media, Kids & Company, Moms Meet; Workshop Sponsors: The Marketing Store Worldwide, The Bump, Child’s Play Communications, Eric Mower+Associates, Robin Leedy & Associates, PTPA Media, Experian; Video Content Resource: Snippies.

For M2Moms® information: www.m2moms.com or 860.724.2649 x11. M2Moms® is produced by PME® Enterprises LLC, 912 Silas Deane Hwy., Suite 101, Wethersfield, CT 06109.

About PTPA Media Seal of Approval:
More than just a Seal, PTPA is the endorsement and credibility that families trust. The PTPA Media Seal of Approval is a symbol of excellence in the family and consumer market. Companies who display the coveted Seal of Approval represent an exclusive group that have all undergone the rigorous testing of families. Parents and consumers know when they see the Seal of Approval that the product has been tested and approved by their peers. A truly winning combination.

Stacy DeBroff, founder and CEO of Mom Central Consulting, the leading social media consulting firm focused on moms, was presented with the “MomFirst Award” at the 8th Annual M2Moms® – The Marketing to Moms Conference, Oct. 22-24, 2012, Chicago. “The Award is given annually to a woman who started something new when, in her own role as a Mother, she saw a need and filled it… first as a mom at home, and then in the marketplace,” stated Nan McCann, M2Moms® producer. “As part of the Award, M2Moms® made a $1,000.00 donation in Stacy’s honor to the March of Dimes.”

(L to R) Jackie Groah, Director, National Strategic Alliances, March of Dimes receives a check for $1000 from Liz Fongemie, SVP, PME Enterprises, LLC and Project Director, M2Moms and Nan McCann, President, PME Enterprises, LLC and Producer, M2Moms, in honor of Stacy DeBroff, Founder and CEO, Mom Central Consulting and winner of the 2012 M2Moms MomFirst Award, on October 23, 2012 at the 8th Annual M2Moms Conference in Chicago.

“We recognize Stacy’s business success in the creation and growth of Mom Central, a company devoted to providing savvy advice to simplify and enrich the lives of busy Moms and their families, as we celebrate how it started… Stacy was a mom, first!,” McCann, explained. “Mom Central evolved out of Stacy’s work that focused on helping professional moms like herself achieve a satisfying work-life balance. She wrote four best-selling books on the topic, and soon top brands began seeking her out to help them build business with today’s moms.”

“Stacy’s expert marketing advice and insights have been featured in such broadcast outlets as CNN’s American Morning and Headline News Fox News and Fox & Friends; Bloomberg News, NBC’s Today Show, The View, The Tyra Banks Show, the CBS Early Show, the Daily Buzz, Good Morning, America, and the Rachael Ray Show. She’s also contributed to major print media, such as USA Today, the New York Times and the Wall Street Journal,” McCann added.

“M2Moms® is dedicated to helping marketers improve their marketing efforts to today’s ever evolving moms. It is precisely because of moms’ purchasing power that M2Moms® draws attendance from a truly diverse and comprehensive list of brands,” McCann explained, “including Microsoft, Kellogg’s, Evenflo, IKEA, Mead Johnson, GM, Allstate, Heinz, Symantec, Hasbro, BBC, NBA, Procter & Gamble, Wyeth and Coca-Cola. They all recognize that marketing to moms is critical to continued brand growth and market share.”

M2Moms® is presented by Lifetime Television. M2Moms® sponsors include Title Sponsor: Yahoo!; Associate Sponsors: House Party, Ketchum, Mom Central, Destination Maternity, School Family Media, The Bump, WebMD, AOL, Mom 365, Weber Shandwick, The Motherhood, Fleishman Hillard, Publicis Kaplan Thaler; Showcase Sponsors: Quester, Carolina Pad, Experian, The God Box, Female Factor, Zeldis Research, GGP, VolunteerSpot, Habitat For Humanity/Women Build; Workshop Sponsors: Child’s Play Communications, The Marketing Store Worldwide, 360 PR, Specific Media, Eric Mower + Associates, Edelman, Ogilvy Public Relations & The Geppetto Group, Modern Family, Mom It Forward, Sway Group; Video Content Resource: Snippies. M2Moms® 2012 proudly supports the March of Dimes.

For M2Moms® information: www.m2moms.com or 860.724.2649 x11. M2Moms® is produced by PME® Enterprises LLC, 912 Silas Deane Hwy., Suite 101, Wethersfield, CT 06109.

 

Early Bird Registration for the 2011 M2Moms Conference starts June 1!

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