10259172_722154514515849_168223016957912805_oIn preparation for its 2015 launch into the U.S. market, M2Moms® international attendee WaterWipes named long-time M2Moms® Sponsor Mom Central Consulting as its Agency of Record.

Mom Central Consulting, the flagship brand of digital and social media consulting firm Influence Central, specializes in the Mom Market, working with national brands to develop powerful influencer marketing programs that generate meaningful results.

Mom Central Consulting will craft an overall marketing strategy designed to help the company grow brand awareness and strengthen its U.S. market share by launching word-of-mouth campaigns, connecting with consumers, developing comprehensive digital strategies, devising sampling programs, and promoting retail partners and initiatives.

“After an extensive pitch process, Mom Central stood out as the agency we most wanted to work with because of their incredible insight and experience into how Mums feel, behave, and interact with the world,” said Edward McCloskey, Chairman and CEO, of WaterWipes. “We are thrilled to be working with them and feel already that they are our marketing department in the U.S. which is really important to us not being permanently based there.”