Kathy Sheehan, Executive Vice President and General Manager, GfK’s Consumer Trends Team was voted best speaker by the audience of brand marketing executives in attendance at the 9th Annual M2Moms® – The Marketing to Moms Conference, Oct. 23 & 24, 2013, Chicago. “The award, titled, ‘You Take The Cake’ is given annually to the speaker who has presented the best insight and information about how to improve sales and marketing results with today’s moms,” stated Nan McCann, M2Moms® producer.
Sheehan’s presentation titled, Understanding Today’s ‘Full Spectrum’ Mom was based on the latest research from GfK Roper Reports®, now celebrating its 40th year. Sheehan explained, “’Working Mom’, ‘Tiger Mom’, ‘Stay-at-Home Mom’, ‘Single Mom’. It seems that the word ‘mom’ today is always preceded by some type of qualifying adjective. Today’s moms are more diverse than ever, reflecting a full spectrum of their needs in the marketplace and their expectations of brands. “Full Spectrum” also applies to moms as women themselves – engaged in a variety of roles, ‘mom’ just being one of many.”
“We were trying to provide a thoughtful overview of the different segments that today make up the Mom’s market, and help marketers understand the diverse needs and opportunities that this Full Spectrum represents,” Sheehan added. “GfK Roper Reports® annually interviews over 11,000 Americans (more than a third of which are moms) every year to understand the “why” behind the trends that are emerging in the marketplace, and what this means for positioning their brands, products and services for profitable growth.”
“Kathy’s session is a perfect example of what M2Moms® is all about,” McCann said.” M2Moms® is dedicated to helping marketers improve their marketing efforts to today’s ever evolving moms. It is precisely because of moms’ purchasing power that M2Moms® draws attendance from a truly diverse and comprehensive list of brands,” McCann explained, “including Microsoft, Kellogg’s, Evenflo, IKEA, Mead Johnson, GM, Allstate, Heinz, Symantec, Hasbro, BBC, NBA, Procter & Gamble, Wyeth and Coca-Cola. They all recognize that marketing to moms is critical to continued brand growth and market share.”
M2Moms® sponsors include Title Sponsor: Sprout; Associate Sponsors: GfK, Mom Central Consulting, House Party, Ketchum, Destination Maternity, WebMD, MtoM Consulting, Tap Influence, Yahoo!, Mabel’s Labels, WhatToExpect.com, Meredith Parents Network, Conill, FleishmanHillard, The Motherhood, Mattel; Showcase Sponsors: GGP, School Family Media, Kids & Company, The Education Center, Sachi, Moms Meet, PMP, Teen Life, Sports Illustrated Kids and Time for Kids; Workshop Sponsors: The Marketing Store Worldwide, The Bump, Child’s Play Communications, Eric Mower+Associates, Robin Leedy & Associates, Sway Group, PTPA Media, Experian, Blissful Media Group; Video Content Resource: Snippies; News Resource: M2Moms® News. M2Moms® 2013 proudly supports Text4baby.
For M2Moms® information: www.m2moms.com or 860.724.2649 x11. M2Moms,m is produced by PME® Enterprises LLC, 912 Silas Deane Hwy., Suite 101, Wethersfield, CT 06109.