WaterWipes Names Mom Central Consulting as AOR for US Launch

In preparation for its 2015 launch into the U.S. market, M2Moms® international attendee WaterWipes named long-time M2Moms® Sponsor Mom Central Consulting as its Agency of Record.

Mom Central Consulting, the flagship brand of digital and social media consulting firm Influence Central, specializes in the Mom Market, working with national brands to develop powerful influencer marketing programs that generate meaningful results.

Mom Central Consulting will craft an overall marketing strategy designed to help the company grow brand awareness and strengthen its U.S. market share by launching word-of-mouth campaigns, connecting with consumers, developing comprehensive digital strategies, devising sampling programs, and promoting retail partners and initiatives.

“After an extensive pitch process, Mom Central stood out as the agency we most wanted to work with because of their incredible insight and experience into how Mums feel, behave, and interact with the world,” said Edward McCloskey, Chairman and CEO, of WaterWipes. “We are thrilled to be working with them and feel already that they are our marketing department in the U.S. which is really important to us not being permanently based there.”

Marketing to Moms Webinar: The Breadwinner Phe-MOM-enon

What Marketers Should Know About The Growing “Moms As Breadwinners” Trend And How It’s Changing The Way Women Shop, Manage Their Time, And Define Success.

Ketchum’s recent Marketing to Moms global study — which premiered on the M2Moms® 2014 stage — reveals disconnects between moms’ significant earning power and other important parts of their lives. Learn more on Tuesday, December 16, as Kelley Skoloda, Ketchum partner and director, Global Brand Marketing practice, and Elisa Camahort-Page, co-founder and COO, BlogHer, discuss the radical shift in women’s attitudes and purchase behaviors and how they differ across the globe.

You’ll learn:
– The four S’s of reaching today’s Breadwinning “PheMOM”
– How women define personal success and what makes them feel in control of their destiny
– Unexpected similarities and differences among women in the U.S., the U.K., China and Germany
– The surprising new luxury item for time-starved moms
– Why moms often make the smartest consumer and who they trust online

To reserve your webinar seat, RSVP to invite@ketchum.com by Monday, December 15.
Can’t attend but want to know more? Please email invite@ketchum.com and put “Send Report” in the subject line.

Video from M2Moms 2014

 

Hear what attendees, speakers and sponsors have to say about the 2014 M2Moms® – The Marketing to Moms Conference — our 10th Anniversary!

 

 

Boy Saves Mom and Celebrates With His WWE Hero

Attendees at M2Moms® 2014 were really impressed with Stephanie McMahon’s presentation on how the WWE engages kids and families. Here’s an example of how they recently made one young fan’s day, after hearing about how he saved his mom’s life.

M2Moms Sponsor WWE Partners with Komen, Has Raised $1.5M

 

During October, M2Moms® Sponsor WWE and Susan G. Komen teamed up for their third annual breast cancer awareness campaign called Courage Conquer Cure, which included WWE Superstars and Divas wearing co-branded apparel and WWE platforms “going pink”.

Throughout the month, the WWE announcer table, entrance ramp and ring skirts were co-branded and the middle ring rope turned pink to promote the fight against breast cancer. In addition, WWE utilized all of its assets including WWE Network, TV and pay-per-view telecasts, live events, and digital and social media to drive awareness for Komen’s mission.

Monday Night Raw was hosted by The Today Show’s Kathie Lee and Hoda, Hoda herself a seven year breast cancer survivor. Hulk Hogan went pink with his “Hulkamania” t-shirt, recognizing his “Komen Maniacs” in the crowd, and bringing survivors in the ring to join him in a classic pose-down. But perhaps the most compelling content was an appearance by Joan Lunden, who is currently battling breast cancer.

“The next time I come back, I want to be one of those survivors sitting in the front row,” Ms. Lunden said, and then went on to name each survivor in attendance. The entire audience rose to their feet to give them all a standing ovation.

In addition, WWE Superstars, Divas and Legends helped spread awareness through numerous national and local media interviews including The Today Show, Variety, Sports Illustrated and WGN.

All of these efforts generated more than 650 million impressions combined on WWE TV broadcasts and social and digital media. The awareness has also helped raise more than $1.5 million for Komen to date.

There are more than 3 million breast cancer survivors in the U.S. today and it is our hope that WWE’s continued partnership with Susan G. Komen will turn more breast cancer patients into breast cancer survivors.

In October 2014, WWE sponsored the 10th Annual M2Moms® – The Marketing to Moms Conference in Chicago. Chief Branding Officer Stephanie McMahon presented with Komen’s Carrie Glasscock and Kraft Foods’ Gregg Horvat, Brand Manager for Capri Sun, on how WWE engages with Moms.

Singer/Songwriter and Celebrity Mom Jewel Headlines M2Moms Celebrity Influencer Panel

Singer/Songwriter and Celebrity Mom Jewel joins Liz Hawks and Angie Read of longtime M2Moms® sponsor Fleishman Hillard and Laura Hutfless of CAA on a panel discussing how brands can reach Moms authentically with celebrity influencers. The session “Striking the Right Chord with Celebrity Influencer Campaigns” will address how brands can partner with a celebrity to reach consumers, the best timing, a realistic budget, and more. This exclusive presentation will take place at M2Moms® – The Marketing to Moms Conference, October 22 & 23, 2014 in Chicago. A private performance for conference attendees will follow.

Jenny Rosenstrach Keynotes M2Moms Marketing to Moms Conference

Currently Featured in NYT Parenting Column Motherlode, Expert on How Moms Can Take Back the Family Meal

Photo © Johnny Miller

Jenny Rosenstrach, creator of the blog Dinner: A Love Story and author of the soon to be released book Dinner: The Playbook (August 26, 2014, Random House will show marketers at the 10th Anniversary M2Moms® how moms can take the stress out of family meals. According to Liz Fongemie, M2Moms® producer, “Jenny’s luncheon keynote will give marketers real life insights into some of the many demands on today’s moms. It’s information that contributes to improved brand communications and business results with this powerful consumer segment.” M2Moms® – The Marketing to Moms Conference, October 22 & 23, 2014, Chicago Cultural Center, is a professional learning event that teaches brand marketers how to increase their share of moms purchasing.

Rosenstrach, currently featured in the New York Times weekly parenting column, Motherlode, is co-author with her husband Andy Ward of Bon Appetit’s monthly column The Providers. Fongemie added, “Lifestyle insight is very important to every consumer marketer. Understanding consumers’ motivations and their environment is critical to all brand messaging. Jenny is a food expert, a columnist, an author, and a mom herself. She is personally and professionally passionate about this topic of family mealtime. Her keynote is exactly the kind of info that marketing execs expect when they attend M2Moms®. ”

“New research, case studies, workshops, peer-to-peer learning and networking — M2Moms® delivers everything brand marketers and their agencies need to keep up with today’s ever evolving, demographically changing moms,” Fongemie continued.

“With a spending power of $2.4 trillion annually in the U.S. alone, moms really are brand-critical decision makers for a broad range of products and services,” said Fongemie. “The Fast Facts page on M2Moms® website is filled with statistics showing that moms buy everything from sports drinks to prom dresses, diapers to dog food, lipstick to laptops, autos to pharmaceuticals. They use every channel, every possible screen, traditional & new media, they use it all.”

“Every year,“ Fongemie continued, “M2Moms® is attended by a really comprehensive and diverse list of brands including Microsoft, Johnson & Johnson, Evenflo, IKEA, Abbott Nutritionals, GM, Allstate, Heinz, Symantec, Hasbro, BBC, NBA, Procter & Gamble, Wyeth and Coca-Cola. M2Moms^® typically sells out every year. Marketers attend because they know that keeping up with today’s moms is critical to building and maintaining market share in virtually every industry and product category.”
Preliminary 2014 M2Moms® sponsors include Associate Sponsors: Mabel’s Labels; Yahoo!; Destination Maternity Corp.; MtoM Consulting; Ketchum; Experian Marketing Services; TapInfluence; WWE; 22Squared; Showcase Sponsors: The Motherhood; School Family Media; PTPA Media; Free Agents Marketing; Random House; Sprout; Workshop Sponsors: The Bump, Mom Central Consulting; Crowd Tap; Video Content Resource: Snippies; M2Moms® proudly supports the Special Olympics.

For M2Moms® information: www.m2moms.com or 860.724.2649 x11. M2Moms® is produced by PME® Enterprises LLC, 912 Silas Deane Hwy., Suite 101, Wethersfield, CT 06109.

P&G Does it Again with Thanks Mom Olympic Campaign #BecauseOfMom

The marketing team at Procter & Gamble is at it again with their amazing tribute to Olympic Moms, Thank you, Mom by P&G. We dare you not to tear up! #BecauseOfMom.

P&G’s presentation on this campaign for the Summer 2012 Olympics was one of the highest rated at M2Moms 2012. We can’t wait to see the rest of the ads!

Experian to Reprise their M2Moms Workshop in Free Webinar

Did you miss Experian’s workshop Moms Rule, Marketers Drool: Insights for Capturing Mom’s Attention at M2Moms® 2013? Presenter Bill Tancer, General Manager of Global Research, Experian Marketing Services and author of Click… What Millions of People Do Online and Why It Matters, will reprise his well-rated M2Moms® workshop from October’s M2Moms® conference via a live webinar, Monday, January 20 at 1:00 pm ET. Through Experian’s exclusive market research and analysis, webinar attendees will learn to capture the attention of today’s always on, always connected Mom.

Click here for a full description and to register.

GfK’s Kathy Sheehan Wins Best Speaker Award at M2Moms

Kathy Sheehan, Executive Vice President and General Manager, GfK’s Consumer Trends Team was voted best speaker by the audience of brand marketing executives in attendance at the 9th Annual M2Moms® – The Marketing to Moms Conference, Oct. 23 & 24, 2013, Chicago. “The award, titled, ‘You Take The Cake’ is given annually to the speaker who has presented the best insight and information about how to improve sales and marketing results with today’s moms,” stated Nan McCann, M2Moms^® producer.

Sheehan’s presentation titled, Understanding Today’s ‘Full Spectrum’ Mom was based on the latest research from GfK Roper Reports^®, now celebrating its 40^th year. Sheehan explained, “’Working Mom’, ‘Tiger Mom’, ‘Stay-at-Home Mom’, ‘Single Mom’. It seems that the word ‘mom’ today is always preceded by some type of qualifying adjective. Today’s moms are more diverse than ever, reflecting a full spectrum of their needs in the marketplace and their expectations of brands. “Full Spectrum” also applies to moms as women themselves – engaged in a variety of roles, ‘mom’ just being one of many.”

“We were trying to provide a thoughtful overview of the different segments that today make up the Mom’s market, and help marketers understand the diverse needs and opportunities that this Full Spectrum represents,” Sheehan added. “GfK Roper Reports^® annually interviews over 11,000 Americans (more than a third of which are moms) every year to understand the “why” behind the trends that are emerging in the marketplace, and what this means for positioning their brands, products and services for profitable growth.”

“Kathy’s session is a perfect example of what M2Moms^® is all about,” McCann said.” M2Moms^® is dedicated to helping marketers improve their marketing efforts to today’s ever evolving moms. It is precisely because of moms’ purchasing power that M2Moms^® draws attendance from a truly diverse and comprehensive list of brands,” McCann explained, “including Microsoft, Kellogg’s, Evenflo, IKEA, Mead Johnson, GM, Allstate, Heinz, Symantec, Hasbro, BBC, NBA, Procter & Gamble, Wyeth and Coca-Cola. They all recognize that marketing to moms is critical to continued brand growth and market share.”

M2Moms^® sponsors include Title Sponsor: Sprout; Associate Sponsors: GfK, Mom Central Consulting, House Party, Ketchum, Destination Maternity, WebMD, MtoM Consulting, Tap Influence, Yahoo!, Mabel’s Labels, WhatToExpect.com, Meredith Parents Network, Conill, FleishmanHillard, The Motherhood, Mattel; Showcase Sponsors: GGP, School Family Media, Kids & Company, The Education Center, Sachi, Moms Meet, PMP, Teen Life, Sports Illustrated Kids and Time for Kids; Workshop Sponsors: The Marketing Store Worldwide, The Bump, Child’s Play Communications, Eric Mower+Associates, Robin Leedy & Associates, Sway Group, PTPA Media, Experian, Blissful Media Group; Video Content Resource: Snippies; News Resource: M2Moms® News. M2Moms® 2013 proudly supports Text4baby.

For M2Moms^® information: www.m2moms.com or 860.724.2649 x11. M2Moms^,m is produced by PME® Enterprises LLC, 912 Silas Deane Hwy., Suite 101, Wethersfield, CT 06109.