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Kathy Sheehan, Executive Vice President and General Manager, GfK’s Consumer Trends Team was voted best speaker by the audience of brand marketing executives in attendance at the 9th Annual M2Moms® – The Marketing to Moms Conference, Oct. 23 & 24, 2013, Chicago. “The award, titled, ‘You Take The Cake’ is given annually to the speaker who has presented the best insight and information about how to improve sales and marketing results with today’s moms,” stated Nan McCann, M2Moms® producer.

Sheehan’s presentation titled, Understanding Today’s ‘Full Spectrum’ Mom was based on the latest research from GfK Roper Reports®, now celebrating its 40th year. Sheehan explained, “’Working Mom’, ‘Tiger Mom’, ‘Stay-at-Home Mom’, ‘Single Mom’. It seems that the word ‘mom’ today is always preceded by some type of qualifying adjective. Today’s moms are more diverse than ever, reflecting a full spectrum of their needs in the marketplace and their expectations of brands. “Full Spectrum” also applies to moms as women themselves – engaged in a variety of roles, ‘mom’ just being one of many.”

“We were trying to provide a thoughtful overview of the different segments that today make up the Mom’s market, and help marketers understand the diverse needs and opportunities that this Full Spectrum represents,” Sheehan added. “GfK Roper Reports® annually interviews over 11,000 Americans (more than a third of which are moms) every year to understand the “why” behind the trends that are emerging in the marketplace, and what this means for positioning their brands, products and services for profitable growth.”

“Kathy’s session is a perfect example of what M2Moms® is all about,” McCann said.” M2Moms® is dedicated to helping marketers improve their marketing efforts to today’s ever evolving moms. It is precisely because of moms’ purchasing power that M2Moms® draws attendance from a truly diverse and comprehensive list of brands,” McCann explained, “including Microsoft, Kellogg’s, Evenflo, IKEA, Mead Johnson, GM, Allstate, Heinz, Symantec, Hasbro, BBC, NBA, Procter & Gamble, Wyeth and Coca-Cola. They all recognize that marketing to moms is critical to continued brand growth and market share.”

M2Moms® sponsors include Title Sponsor: Sprout; Associate Sponsors: GfK, Mom Central Consulting, House Party, Ketchum, Destination Maternity, WebMD, MtoM Consulting, Tap Influence, Yahoo!, Mabel’s Labels, WhatToExpect.com, Meredith Parents Network, Conill, FleishmanHillard, The Motherhood, Mattel; Showcase Sponsors: GGP, School Family Media, Kids & Company, The Education Center, Sachi, Moms Meet, PMP, Teen Life, Sports Illustrated Kids and Time for Kids; Workshop Sponsors: The Marketing Store Worldwide, The Bump, Child’s Play Communications, Eric Mower+Associates, Robin Leedy & Associates, Sway Group, PTPA Media, Experian, Blissful Media Group; Video Content Resource: Snippies; News Resource: M2Moms® News. M2Moms® 2013 proudly supports Text4baby.

For M2Moms® information: www.m2moms.com or 860.724.2649 x11. M2Moms,m is produced by PME® Enterprises LLC, 912 Silas Deane Hwy., Suite 101, Wethersfield, CT 06109.

Stephanie Azzarone, president of long-time M2Moms sponsor Child’s Play Communications, has been named the winner of five Stevie® Awards for Women in Business, including three Gold Awards and a Grand Award. The awards were presented at a dinner on Friday, November 8, at the Marriott Marquis in New York City.

Stephanie Azzarone, President of Child's Play Communications

Stephanie Azzarone, President of Child’s Play Communications

Child’s Play Communications specializes in connecting companies with moms, through public relations, social media, content development and word of mouth marketing. Azzarone received the following accolades for herself and her agency:

  • Gold Award, Most Innovative Company of the Year
  • Gold Award, Innovator of the Year — Advertising, Marketing, Public Relations and Business Services
  • Gold Award, Lifetime Achievement — Business: Advertising, Marketing, Public Relations and Business Services
  • Silver Award, Woman of the Year — Advertising, Marketing & Public Relations

In addition, Azzarone and Child’s Play were awarded a Grand Stevie Award, given to the Top 5 organizations that submit the best collection of entries.
“I am both stunned and thrilled by this incredible recognition from such a prestigious organization as the Stevies," said Azzarone. The Stevie Awards for Women in Business are the world’s premier awards for women executives, entrepreneurs, and the organizations they run. “To receive a Gold Award in three categories and a Silver in a fourth was beyond anything we could have imagined. The Grand Award topped off an amazing night!"

The timing of the awards was particularly meaningful to Azzarone: 2013 marks Child’s Play Communications’ 25th anniversary. “We were the first agency to specifically market to moms and our focus from the start has been on creating innovative services to help brands convey their message to this influential demographic. Winning the top awards for innovation and lifetime achievement at this point in the life of my company is the best inspiration to do even more going forward.”

On behalf of Hain Celestial’s Earth’s Best brand, Jill Risucci, Senior Brand Manager, received the “Full Circle Award” at the 9th Annual M2Moms® – The Marketing to Moms Conference, Oct. 23-24, 2013, Chicago. The award was presented to Hain Celestial by David Iudicia, Director of Strategic Research & Insights at Yahoo! “Now in its fifth year, the Full Circle Award is given to a company that takes what they learned at M2Moms® and applies it in their business to improve their sales and marketing results with today’s moms,” according to Liz Fongemie, M2Moms® producer.

HainCelestial_FullCircleAwardM2Moms2013

Nan McCann, Producer of M2Moms® and David Iudicia of Yahoo!
present the Full Circle Award to Jill Risucci of The Hain Celestial Group
at the 9th Annual M2Moms® Conference on October 24, 2013, Chicago.

“The Hain Celestial Group’s Earth’s Best brand team has been attending M2Moms® since 2008,” Fongemie explained. “After attending last year’s conference they took what they learned and repositioned the Earth’s Best brand, complete with a new logo and packaging for a campaign that’s set to debut next summer. They were particularly inspired by Yahoo! Starcom’s Brave New Moms 2012 presentation which is why David Iudicia was chosen to give the presentation. David was responsible for the digital insights that underscored the changes.”

“We started this award tradition in 2007 when we began hearing stories about brands that attended M2Moms® and then used what they learned to either launch something new, to improve a product or service, or change the way they market to moms,” Fongemie added. “Past winners include Ontario Egg Farmers, ConAgra Foods, KinderCone and HABA Toys.”

“M2Moms® is dedicated to helping marketers improve their marketing efforts to today’s ever-evolving moms. Mom is the modern family’s most important decision maker in virtually every consumer industry and product category. It is precisely because of moms’ purchasing power that M2Moms® draws attendance from a truly diverse and comprehensive list of brands,” Fongemie continued, “including Microsoft, Kellogg’s, Evenflo, IKEA, Mead Johnson, GM, Allstate, Heinz, Symantec, Hasbro, BBC, NBA, Procter & Gamble, Wyeth and Coca-Cola. They all recognize that marketing to moms is critical to continued brand growth and market share.”

M2Moms® sponsors include Title Sponsor: Sprout; Associate Sponsors: GfK, Mom Central Consulting, House Party, Ketchum, Destination Maternity, WebMD, MtoM Consulting, Tap Influence, Yahoo!, Mabel’s Labels, WhatToExpect.com, Meredith Parents Network, Conill, FleishmanHillard, The Motherhood, Mattel; Showcase Sponsors: GGP, School Family Media, Kids & Company, The Education Center, Sachi, Moms Meet, PMP, Teen Life, Sports Illustrated Kids and Time for Kids; Workshop Sponsors: The Marketing Store Worldwide, The Bump, Child’s Play Communications, Eric Mower+Associates, Robin Leedy & Associates, Sway Group, PTPA Media, Experian, Blissful Media Group; Video Content Resource: Snippies; News Resource: M2Moms® News. M2Moms® 2013 proudly supports Text4baby.

For M2Moms® information: www.m2moms.com or 860.724.2649 x11. M2Moms,m is produced by PME® Enterprises LLC, 912 Silas Deane Hwy., Suite 101, Wethersfield, CT 06109.

Julie Cole, Co-Founder, Mabel's LabelsJulie Cole, Co-Founder of Mabel’s Labels, a company that helps families get and stay more organized with durable and personalized label products, was presented with the “MomFirst Award” at the 9th Annual M2Moms® – The Marketing to Moms Conference, Oct. 23 & 24, 2013, Chicago. “The Award is given annually to a woman who started something new when, in her own role as a Mother, she saw a need and filled it… first as a Mom at home, and then in the marketplace,” stated Nan McCann, M2Moms® producer.

“We recognize Julie’s business success in the creation and growth of Mabel’s Labels, the leading provider of labels for the stuff kids lose. And we celebrate how it started: Julie was a mom, first!” McCann, explained. “Julie is a mother of six and after her eldest son was diagnosed with autism, she shelved a legal career to monitor his therapy and launch a business that would strike a better work/life balance. Mabel’s Labels has since grown from basement start-up into an award-winning, celebrity-loved phenomenon.”

“Julie and Mabel’s Labels have been featured on The View, Today, The Early Show, Rachael Ray, LIVE! with Regis and Kelly, People.com, Forbes.com, and in Parents, In Style, Maclean’s, The Globe and Mail, The Toronto Star, The Washington Post, Huffington Post, and countless other media outlets,” McCann said. “Mabel’s Labels was named to Inc.com’s list of 20 Awesome Facebook Fan Pages and Hubspot’s The 15 Best Facebook Pages You’ve Ever Seen.”

“As company spokesperson, Julie is well known among North American mom entrepreneurs. Her dynamic personality makes her an in-demand speaker everywhere from university business classes to TV and radio shows, including a regular spot as parenting expert on HLN’s Raising America (Atlanta) and CH Morning Live. In addition to interviews and articles in major print publications, she is a syndicated blogger whose writing has also appeared in Chicken Soup for the Soul – Power Moms and numerous websites,” McCann added.

“M2Moms® is dedicated to helping marketers improve their marketing efforts to today’s ever evolving moms. Mom is the modern family’s most important decision maker in virtually every consumer industry and product category. It is precisely because of moms’ purchasing power that M2Moms® draws attendance from a truly diverse and comprehensive list of brands,” McCann explained, “including Microsoft, Kellogg’s, Evenflo, IKEA, Mead Johnson, GM, Allstate, Heinz, Symantec, Hasbro, BBC, NBA, Procter & Gamble, Wyeth and Coca-Cola. They all recognize that marketing to moms is critical to continued brand growth and market share.”

M2Moms® sponsors include Title Sponsor: Sprout; Associate Sponsors: GfK, Mom Central Consulting, House Party, Ketchum, Destination Maternity, WebMD, MtoM Consulting, Tap Influence, Yahoo!, Mabel’s Labels, WhatToExpect.com, Meredith Parents Network, Conill, FleishmanHillard, The Motherhood, Mattel; Showcase Sponsors: GGP, School Family Media, Kids & Company, The Education Center, Sachi, Moms Meet, PMP, Teen Life, Sports Illustrated Kids and Time for Kids; Workshop Sponsors: The Marketing Store Worldwide, The Bump, Child’s Play Communications, Eric Mower+Associates, Robin Leedy & Associates, Sway Group, PTPA Media, Experian, Blissful Media Group; Video Content Resource: Snippies; News Resource: M2Moms® News. M2Moms® 2013 proudly supports Text4baby.

For M2Moms® information: www.m2moms.com or 860.724.2649 x11. M2Moms,m is produced by PME® Enterprises LLC, 912 Silas Deane Hwy., Suite 101, Wethersfield, CT 06109.

Zanny Oltman, Vice President of Marketing and Marketing Partnerships, Destination Maternity Corporation, and Sarah DaVanzo, Strategic Planning Director, Trends + Culture, Publicis Kaplan Thaler, were each voted best speaker at the 8th Annual M2Moms® – The Marketing to Moms Conference, Oct. 22-24, 2012, Chicago. “The award is titled, ‘You Take The Cake’. It is given annually to the speaker or speakers, voted by M2Moms® audience of brand marketers, who have presented the best insight and information about how to improve sales and marketing results with today’s moms,” stated Liz Fongemie, M2Moms® Director.

Sarah DaVanzo, Strategic Planning Director, Trends + Culture, Publicis Kaplan Thaler

Sarah DaVanzo, Publicis Kaplan Thaler

“Sarah’s presentation, ‘50 Shades of Mom’, showed marketers the differences between the various generations of moms. It was based on Publicis Kaplan Thaler research which highlighted the fact that in spite of the cultural and media spotlight on millennial moms, non-millennial moms represent 75% of all US moms and control 47 times the spending power of millennial moms. She used the research to show how marketers can connect with the different shades and generations of moms to build a passionate army of brand advocates,” Fongemie explained.

Zanny Oltman, VP Marketing and Marketing Strategies, Destination Maternity Corp.

Zanny Oltman, Destination Maternity Corp.

“Zanny drew on Destination Maternity’s highly successful experience capturing the attention of today’s growing families to construct a case-study style presentation titled, ‘The Marketers’ Checklist: The Must-Haves to Reach Moms to Be’. She showed strategy and techniques Destination Maternity has used to become the place where expectant moms can expect it all.” Fongemie added, “Eighty per cent of all first-time moms shop at one or more of Destination Maternity’s brands including A Pea in The Pod® and Motherhood Maternity®.”

“Both sessions are perfect examples of what M2Moms® is all about,” Fongemie continued. “Research, case studies and how to build more business with moms everywhere are why brand marketers attend M2Moms®. It is precisely because of moms’ purchasing power that M2Moms® draws attendance from a truly diverse and comprehensive list of brands,” Fongemie added, “including Microsoft, Kellogg’s, Evenflo, IKEA, Mead Johnson, GM, Allstate, Heinz, Symantec, Hasbro, BBC, NBA, Procter & Gamble, Wyeth and Coca-Cola. They all recognize that marketing to moms is critical to continued brand growth and market share.”

M2Moms® is presented by Lifetime Television. M2Moms® sponsors include Title Sponsor: Yahoo!; Associate Sponsors: House Party, Ketchum, Mom Central, Destination Maternity, School Family Media, The Bump, WebMD, AOL, Mom 365, Weber Shandwick, The Motherhood, Fleishman Hillard, Publicis Kaplan Thaler; Showcase Sponsors: Quester, Carolina Pad, Experian, The God Box, Female Factor, Zeldis Research, GGP, VolunteerSpot, Habitat For Humanity/Women Build; Workshop Sponsors: Child’s Play Communications, The Marketing Store Worldwide, 360 PR, Specific Media, Eric Mower + Associates, Edelman, Ogilvy Public Relations & The Geppetto Group, Modern Family, Mom It Forward, Sway Group; Video Content Resource: Snippies. M2Moms® 2012 proudly supports the March of Dimes.

For M2Moms® information: www.m2moms.com or 860.724.2649 x11. M2Moms® is produced by PME® Enterprises LLC, 912 Silas Deane Hwy., Suite 101, Wethersfield, CT 06109.

M2Moms Full Circle Award Lea Culliton, President of HABA USA, the US division of the German-based toy company specializing in European-crafted children’s products, was presented the “Full Circle Award” at the 8th Annual M2Moms® – The Marketing to Moms Conference, Oct. 22-24, 2012, Chicago. “The Award, now in its fourth year, is given someone who takes what they learned at M2Moms® and applies it in their business to improve their sales and marketing results with today’s moms,” stated Nan McCann, M2Moms® producer.

“After last year’s M2Moms® Lea presented what she learned to her corporate board in Germany and with their go-ahead literally reinvented and modernized the toy maker’s entire approach to marketing to moms. Today HABA is heavily engaged with moms on almost every digital channel,” McCann explained. “It’s gotten to the point that she’s become the go-to person for social media throughout her company and even the specialty toy industry, as she sits on the American Specialty Toy Retailers Association (ASTRA) as a board member.”

“Lea is a perfect example of what M2Moms® is all about,” McCann continued. “Sometimes people come to M2Moms® and life changes. Maybe they learn something that causes them to redo a plan and make it better. Perhaps they meet someone who is exactly the expert they need for a project. Or, they have a moment of inspiration that launches something new that never existed before.”

“M2Moms® is dedicated to helping marketers improve their marketing efforts to today’s ever-evolving moms. Mom is the modern family’s most important decision maker in virtually every consumer industry and product category. It is precisely because of moms’ purchasing power that M2Moms® draws attendance from a truly diverse and comprehensive list of brands,” McCann added., “including Microsoft, Kellogg’s, Evenflo, IKEA, Mead Johnson, GM, Allstate, Heinz, Symantec, Hasbro, BBC, NBA, Procter & Gamble, Wyeth and Coca-Cola. They all recognize that marketing to moms is critical to continued brand growth and market share.”

M2Moms® is presented by Lifetime Television. M2Moms® sponsors include Title Sponsor: Yahoo!; Associate Sponsors: House Party, Ketchum, Mom Central, Destination Maternity, School Family Media, The Bump, WebMD, AOL, Mom 365, Weber Shandwick, The Motherhood, Fleishman Hillard, Publicis Kaplan Thaler; Showcase Sponsors: Quester, Carolina Pad, Experian, The God Box, Female Factor, Zeldis Research, GGP, VolunteerSpot, Habitat For Humanity/Women Build; Workshop Sponsors: Child’s Play Communications, The Marketing Store Worldwide, 360 PR, Specific Media, Eric Mower + Associates, Edelman, Ogilvy Public Relations & The Geppetto Group, Modern Family, Mom It Forward, Sway Group; Video Content Resource: Snippies. M2Moms® 2012 proudly supports the March of Dimes.

For M2Moms® information: www.m2moms.com or 860.724.2649 x11. M2Moms® is produced by PME® Enterprises LLC, 912 Silas Deane Hwy., Suite 101, Wethersfield, CT 06109.

Stacy DeBroff, founder and CEO of Mom Central Consulting, the leading social media consulting firm focused on moms, was presented with the “MomFirst Award” at the 8th Annual M2Moms® – The Marketing to Moms Conference, Oct. 22-24, 2012, Chicago. “The Award is given annually to a woman who started something new when, in her own role as a Mother, she saw a need and filled it… first as a mom at home, and then in the marketplace,” stated Nan McCann, M2Moms® producer. “As part of the Award, M2Moms® made a $1,000.00 donation in Stacy’s honor to the March of Dimes.”

(L to R) Jackie Groah, Director, National Strategic Alliances, March of Dimes receives a check for $1000 from Liz Fongemie, SVP, PME Enterprises, LLC and Project Director, M2Moms and Nan McCann, President, PME Enterprises, LLC and Producer, M2Moms, in honor of Stacy DeBroff, Founder and CEO, Mom Central Consulting and winner of the 2012 M2Moms MomFirst Award, on October 23, 2012 at the 8th Annual M2Moms Conference in Chicago.

“We recognize Stacy’s business success in the creation and growth of Mom Central, a company devoted to providing savvy advice to simplify and enrich the lives of busy Moms and their families, as we celebrate how it started… Stacy was a mom, first!,” McCann, explained. “Mom Central evolved out of Stacy’s work that focused on helping professional moms like herself achieve a satisfying work-life balance. She wrote four best-selling books on the topic, and soon top brands began seeking her out to help them build business with today’s moms.”

“Stacy’s expert marketing advice and insights have been featured in such broadcast outlets as CNN’s American Morning and Headline News Fox News and Fox & Friends; Bloomberg News, NBC’s Today Show, The View, The Tyra Banks Show, the CBS Early Show, the Daily Buzz, Good Morning, America, and the Rachael Ray Show. She’s also contributed to major print media, such as USA Today, the New York Times and the Wall Street Journal,” McCann added.

“M2Moms® is dedicated to helping marketers improve their marketing efforts to today’s ever evolving moms. It is precisely because of moms’ purchasing power that M2Moms® draws attendance from a truly diverse and comprehensive list of brands,” McCann explained, “including Microsoft, Kellogg’s, Evenflo, IKEA, Mead Johnson, GM, Allstate, Heinz, Symantec, Hasbro, BBC, NBA, Procter & Gamble, Wyeth and Coca-Cola. They all recognize that marketing to moms is critical to continued brand growth and market share.”

M2Moms® is presented by Lifetime Television. M2Moms® sponsors include Title Sponsor: Yahoo!; Associate Sponsors: House Party, Ketchum, Mom Central, Destination Maternity, School Family Media, The Bump, WebMD, AOL, Mom 365, Weber Shandwick, The Motherhood, Fleishman Hillard, Publicis Kaplan Thaler; Showcase Sponsors: Quester, Carolina Pad, Experian, The God Box, Female Factor, Zeldis Research, GGP, VolunteerSpot, Habitat For Humanity/Women Build; Workshop Sponsors: Child’s Play Communications, The Marketing Store Worldwide, 360 PR, Specific Media, Eric Mower + Associates, Edelman, Ogilvy Public Relations & The Geppetto Group, Modern Family, Mom It Forward, Sway Group; Video Content Resource: Snippies. M2Moms® 2012 proudly supports the March of Dimes.

For M2Moms® information: www.m2moms.com or 860.724.2649 x11. M2Moms® is produced by PME® Enterprises LLC, 912 Silas Deane Hwy., Suite 101, Wethersfield, CT 06109.

As if we already didn’t know that every speaker, sponsor and attendee at M2Moms® is top-notch—our friends at SheKnows was recently awarded the 2010 OMMA for Website Excellence Award in the Family/Parenting/Women’s Interest category as well as the Members Choice Award for Website Excellence.  The Website Excellence Award is given to web publishers and/or web developers whose outstanding content, visual design and user interface create recurring value for both advertisers and end-users.  In particular, the Family/Parenting/Women’s Interest category is given to any website whose content is principally related to family issues, parenting/child rearing tips, family activities and other information principally aimed at women visitors.

In addition, SheKnows was a MediaPost community favorite by winning the Members Choice Award for Website Excellence which is voted on by the members of MediaPost.com.   “We are beyond thrilled and honored to have won two OMMA Awards this year,” stated Kyle Cox, General Manager for SheKnows. “We strive to make SheKnows the ultimate destination for women providing expert information and advice, entertainment and a strong community. We also pride ourselves on going beyond the banner by offering marketers innovative sponsorships and creative integrations that are an uninterrupted part of the user experience while resonating with our readers.”

Be sure to meet the team of SheKnows during this year’s M2Moms®.  They are the sponsors of the Networking Luncheon on Day 2 of the conference where attendees have the opportunity to “Dine & Dish” with some of today’s leading marketing to women experts!

2010 M2Moms® Workshop Sponsor 360 Public Relations is the recipient of nearly 20 public relations industry award nominations in 2010, earning SABRE, Bronze Anvil, PR Week and Bell Ringer honors.  360PR campaigns for clients have been recognized as best in class in the areas of product launches and publicity, special events, blogger relations, and website design.  Honors were given to such mom-driven initiatives as the PBS KIDS mom blogger campaign, presented during last year’s M2Moms® Pre-Con Workshop, which received a gold Bell Ringer award from the Publicity Club of New England as well as a 2010 Bronze Anvil Award of Commendation.  Awards were also given to campaigns for Dorel Juvenile Group, Allrecipes.com and ‘Snuggie® on the Runway’.  “We’ve been able to break through and do some great things for clients in the past year, with clients who believe in the power of PR and are committed to communications excellence,” said 360PR managing director Laura Tomasetti. “Award programs such as those by The Holmes Report, PR Week, PRSA and the Publicity Club help all of us in the industry raise the bar and continually learn from each other.”

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