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The marketing team at Procter & Gamble is at it again with their amazing tribute to Olympic Moms, Thank you, Mom by P&G. We dare you not to tear up! #BecauseOfMom.

P&G’s presentation on this campaign for the Summer 2012 Olympics was one of the highest rated at M2Moms 2012. We can’t wait to see the rest of the ads!

Since the summer of 2012, past M2Moms® Sponsor Quester® has been having an on-going dialog – not surveys — with 500 moms. The result is MomQuest™, which features monthly syndicated reports of what’s on moms’ minds: family, shopping, new brands, dining out, social media. Hot topics from 2013 — including Moms and Me-Time, The Role of Technology in Their Children’s Lives, and Online Shopping — are available through a monthly newsletter or by downloading a full report.

This entrepreneur and mother of seven heartily encourages brands to attend M2Moms®. Thanks Iayon!

To register for the conference, go to M2Moms.com.

Teaching Brand Marketers How To Improve Their Marketing To Today’s Moms

Amy Baker, SVP, Lifetime and Deborah Tillman, America's Supernanny, Lifetime TV Led by Deborah Tillman, America’s Supernanny from Lifetime, and Amy Baker, Senior Vice President, Advertising Sales, Lifetime Networks, www.mylifetime.com, Lifetime will present two and a half days of executive education for consumer brand marketers who target moms at the 8th Annual M2Moms® – The Marketing to Moms Conference, Oct. 22-24, 2012, Chicago.

“Lifetime is a leading brand among women, and we are very pleased that they will lead this year’s program,” stated Liz Fongemie, M2Moms® Director. “Their goals and mission align perfectly with M2Moms® mission of helping marketers improve their marketing, sales and communications to today’s moms.”

In addition to Baker and Tillman, comedian and LifetimeMoms.com personality Eileen Kelly will share anecdotes of being a mom today during a special lunchtime session.

“Ranging from Microsoft to Coca-Cola, M2Moms® always draws attendance from a truly diverse and comprehensive list of brands,” Fongemie explained. “This year’s registration includes Kellogg’s, Evenflo, McDonalds, Mead Johnson, Aeropostale, Mass Mutual, Heinz, Olympic Paint & Stain, Viacom, Kimberly Clark, Brown Shoe, Procter & Gamble, and Bayer. They all recognize that marketing to moms is critical to continued brand growth and market share.”

M2Moms® additional sponsors include Title Sponsor: Yahoo!; Associate Sponsors: House Party, Ketchum, Mom Central, Destination Maternity, School Family Media, The Bump, WebMD, AOL, Mom 365, Weber Shandwick, The Motherhood, Fleishman Hillard, Publicis Kaplan Thaler; Showcase Sponsors: Quester, Carolina Pad, Experian, The God Box, Female Factor, Zeldis Research, GGP, VolunteerSpot, Habitat For Humanity/Women Build; Workshop Sponsors: Child’s Play Communications, The Marketing Store Worldwide, 360 PR, Specific Media, Eric Mower + Associates, Edelman, Ogilvy Public Relations & The Geppetto Group, Modern Family, Mom It Forward, Sway Group; Video Content Resource: Snippies. M2Moms® 2012 proudly supports the March of Dimes.

ABOUT LIFETIME

Lifetime Television is committed to offering the highest quality entertainment and information programming, and advocating a wide range of issues affecting women and their families. In the Third Quarter 2012, the network posted major growth in viewership versus Third Quarter 2011, including a 14% increase among Women 18-49, +9% in Women 25-54 and +5% among Adults 18-49, marking the third straight quarter Lifetime has registered year-on-year growth among the key demographics. Lifetime Television®, LMN®, Lifetime Real Women® and Lifetime Digital™ are part of Lifetime Entertainment Services, LLC, a subsidiary of A+E Networks. A+E Networks is a joint venture of the Disney-ABC Television Group and Hearst Corporation.

For M2Moms® information: www.m2moms.com or 860.724.2649 x11. M2Moms® is produced by PME® Enterprises LLC, 912 Silas Deane Hwy., Suite 101, Wethersfield, CT 06109.

First Time Moms Change Shopping Habits

Sandy Gingerich, Sr. Partner, Eric Mower + Associates “A woman becomes a new mom just once in her lifetime. From the moment she finds out she is pregnant to the joy of her new arrival, her feelings and thoughts about brands and products and how she actually shops all changes,” according to Sandy Gingerich, Senior Partner at Eric Mower + Associates. Using shopper insights and proprietary research gathered from EMA’s New Moms team, Gingerich will share with marketers how to better connect with new moms during a special workshop at the 8th Annual M2Moms® — The Marketing to Moms Conference, Oct. 22-24 in Chicago, IL.

Gingerich explains the workshop, dubbed ”Shopper “Mom” Marketing: 9 months to connect your brand to her new reality!” is an exploration of the new mom mindset in the midst of her new reality. “Until her new baby is in her arms, she doesn’t fully understand how her trust in brands and her shopping habits have and will continue to change. She has new needs in categories she’s never considered before, a new commitment to putting her baby first and ultimately, new worries about making the right decisions for her and her family.”

“Given the fact that 42 percent of all births are to first time moms, I’m sure this presentation will have every marketer’s attention,” said Liz Fongemie, M2Moms® Director. “For brands, first time moms are a huge opportunity to build trust and long lasting relationships, which is critically important considering mom is the modern family’s most important decision maker in virtually every consumer industry and product category.”

“It is precisely because of moms’ purchasing power that M2Moms® draws attendance from a truly diverse and comprehensive list of brands including Microsoft, Kellogg’s, Evenflo, IKEA, Mead Johnson, GM, Allstate, Heinz, Symantec, Hasbro, BBC, NBA, Procter & Gamble, Wyeth and Coca-Cola. They all recognize that marketing to moms is critical to continued brand growth and market share.”

M2Moms® is presented by Lifetime Television. M2Moms® sponsors include Title Sponsor: Yahoo!; Associate Sponsors: House Party, Ketchum, Mom Central, Destination Maternity, School Family Media, The Bump, WebMD, AOL, Mom 365, Weber Shandwick, The Motherhood, Fleishman Hillard, Publicis Kaplan Thaler; Showcase Sponsors: Quester, Carolina Pad, Experian, The God Box, Female Factor, Zeldis Research, GGP, VolunteerSpot, Habitat For Humanity/Women Build; Workshop Sponsors: Child’s Play Communications, The Marketing Store Worldwide, 360 PR, Specific Media, Eric Mower + Associates, Edelman, Ogilvy Public Relations & The Geppetto Group, Modern Family, Mom It Forward, Sway Group; Video Content Resource: Snippies. M2Moms® 2012 proudly supports the March of Dimes.

For M2Moms® information: www.m2moms.com or 860.724.2649 x11. M2Moms® is produced by PME® Enterprises LLC, 912 Silas Deane Hwy., Suite 101, Wethersfield, CT 06109.

A new study, set to be released at the 8th Annual M2Moms® – The Marketing to Moms Conference October 22-24 at the Chicago Cultural Center, reveals why and how moms make recommendations, and compares the frequency and trustworthiness of recommendations made in-person to those made online. The Mom Next Door: Why and How Moms Make Recommendations, a new, collaborative research initiative of The 360PR MomSquad® and Mom It Forward, brings to light the true power of ‘the mom next door’ and how brands can engage her.

Laura Tomasetti, CEO, 360 Public Relations “The power of word-of-mom is well understood by brands today, but there’s much to learn about the recommender-mom, how and why she makes recommendations, and how those recommendations are received,” explained 360PR CEO Laura Tomasetti, who, with Mom It Forward CEO Jyl Johnson Pattee, will discuss findings of The Mom Next Door study and how brands can more effectively fuel mom recommendations.

Jyl Johnson Pattee, Founder, Mom It Forward Research by 360PR and Mom It Forward includes interviews with more than 1,000 moms. A series of live events helped mirror the real conversations that moms have about brands every day. The Mom Next Door workshop at M2Moms® will give brands a close-up view of the recommender-mom and how she shares online and off – the later often forgotten in this social media age, but, as the study found, more relevant than ever.

“I’m sure Laura and Jyl’s session will be a real hit with the all brands in the audience,” according to Liz Fongemie, M2Moms® Director. “The brands are always looking for new channels to influence moms purchasing. They attend because they know that keeping up with today’s moms is critical to building and maintaining market share in virtually every industry and product category.”

“M2Moms® draws attendance from a really comprehensive and diverse list of moms brands including Microsoft, Kellogg’s, Evenflo, IKEA, Mead Johnson, GM, Allstate, Heinz, Symantec, Hasbro, BBC, NBA, Procter & Gamble, Wyeth and Coca-Cola,” Fongemie stated. “They all recognize that marketing to moms is a continual and evolving process.”

M2Moms® is presented by Lifetime Television. M2Moms® sponsors include Title Sponsor: Yahoo!; Associate Sponsors: House Party, Ketchum, Mom Central, Destination Maternity, School Family Media, The Bump, WebMD, AOL, Mom 365, Weber Shandwick, The Motherhood, Fleishman Hillard, Publicis Kaplan Thaler; Showcase Sponsors: Quester, Carolina Pad, Experian, The God Box, Female Factor, Zeldis Research, GGP, VolunteerSpot, Habitat For Humanity/Women Build; Workshop Sponsors: Child’s Play Communications, The Marketing Store Worldwide, 360 PR, Specific Media, Eric Mower + Associates, Edelman, Ogilvy Public Relations & The Geppetto Group, Modern Family, Mom It Forward, Sway Group; Video Content Resource: Snippies. M2Moms® 2012 proudly supports the March of Dimes.

For M2Moms® information: http://www.m2moms.com or 860.724.2649 x11. M2Moms® is produced by PME® Enterprises LLC, 912 Silas Deane Hwy., Suite 101, Wethersfield, CT 06109.

Mary Lou Quinlan, author of NYT bestseller The God Box Women’s marketing expert Mary Lou Quinlan, Founder of Just Ask a Woman, will perform her new one-woman show based on her New York Times bestselling book, The God Box at the 8th Annual M2Moms® – The Marketing To Moms Conference, Oct. 22 – 24, Chicago Cultural Center.

As marketers,” Quinlan explained, “we know that one of the most critical and defining female relationships is between mothers and daughters. We know this in ‘real life’ but may overlook it when we connect with moms and women as consumers. Understanding the psychology of how we become the women we are can lead to stunning insights, not only for our clients but for ourselves.”

The God Box, by Mary Lou Quinlan “I wrote The God Box about a discovery I made after my mother’s death that revealed lessons that changed my outlook on life.” Quinlan added, “I promise this performance will be a memorable experience – professional and personal – for all the marketers in the M2Moms® audience.”

“Understanding women and their true motivations will help the marketers at M2Moms® build more and better business with moms,” according to Liz Fongemie, M2Moms® Director. ”Mary Lou is a globally recognized authority on what women want. With Just Ask a Woman she advised over 100 blue chip brands including: Wells Fargo, Pepsi, GlaxoSmithKline, and KAO Brands, among others.”

“After her onstage performance, Mary Lou will conduct a Q and A about how she created "The God Box" brand targeted at moms of all ages. She’ll share lessons learned from the marketing success of "The God Box" as book, play and mobile app built by a virtual global team. Plus Mary Lou comes bearing gifts!” Fongemie added, “Everyone who attends the conference will receive a copy of the book, And Mary Lou will be happily available to sign them. More information about The God Box Project can be found at www.theGodBoxproject.com.”

“I’m sure Mary Lou’s session will be a real hit with the all brands in the audience,” Fongemie, said. “M2Moms® draws attendance from a really comprehensive and diverse list of moms brands including Microsoft, Kellogg’s, Evenflo, IKEA, Mead Johnson, GM, Allstate, Heinz, Symantec, Hasbro, BBC, NBA, Procter & Gamble, Wyeth and Coca-Cola. They all recognize that marketing to moms is a continually evolving process.”

M2Moms® sponsors include Title Sponsor: Yahoo!; Associate Sponsors: AOL, House Party, Ketchum, Mom Central, Destination Maternity, School Family Media, The Bump, WebMD, Moms 365, Fleishman Hillard & The Motherhood, Weber Shandwick; Showcase Sponsors: Quester, Carolina Pad, Experian, The God Box, Female Factor, Zeldis; Workshop Sponsors: Child’s Play Communications, The Marketing Store, 360 PR, Mom It Forward, Specific Media, Edelman’s Modern Family Practice, Eric Mower+Associates; Video Content Resource: Snippies. M2Moms® 2012 proudly supports the March of Dimes

For M2Moms® information: www.m2moms.com or 860.724.2649 x11. M2Moms® is produced by PME® Enterprises LLC, 912 Silas Deane Hwy., Suite 101, Wethersfield, CT 06109.

Lauren Weinberg, VP of Strategic Insights & Research, Yahoo! The 7th Annual M2Moms® – The Marketing to Moms Conference, on October 19 & 20, 2011, Chicago Cultural Center will feature a new piece of research from Yahoo! that explores how content actually fuels social for moms.

“According to comScore, over 40% of all time online for Moms 25-54 is communicating,” Lauren Weinberg, VP of Strategic Insights and Research, Yahoo! explained. “The interesting thing about sharing content is the fact that it originates from outside the walled gardens of our social network, but has the power to promote further engagement and connection within our networked communities. And even more compelling is the rise of social interaction around content across the many unexpected places moms spend time online.”

Yahoo! research will also address other marketer questions like: Is there a framework to content sharing that impacts marketing? What’s the value of my company website versus my fan page? Which page should I be pushing consumers towards with my paid traffic? What are some new and fresh examples of social + content that have positive marketer impact?

“Yahoo! is one of the original online enterprise providers and the generator of reams of online knowledge and I’m sure all the mom marketers in the audience will be fascinated to learn about Yahoo!’s moms online insights,” added Liz Fongemie, M2Moms® Director.

“Every year,” Fongemie continued, “M2Moms® is attended by a really diverse list of brands including Microsoft, Kellogg’s, Evenflo, IKEA, Mead Johnson, GM, Allstate, Heinz, Symantec, Hasbro, BBC, NBA, Procter & Gamble, Wyeth and Coca-Cola, and this year is just as impressive.”

Smart brands attend,” Fongemie added, “because they know that keeping up with today’s moms is critical to building and maintaining market share in virtually every industry and product category. In addition to the speed-of-light changes in moms’ technology, moms’ needs change as their kids grow and their families mature. So, marketing to moms is a continual and evolving process.”

M2Moms® sponsors include Title Sponsors: Good Housekeeping and About.com; Associate Sponsors: What to Expect, Mom Central, The Bump, Fleishman-Hillard, School Family Media, Destination Maternity, TLC Parentables, Ogilvy Public Relations Worldwide, Resonate Networks, Vibrant Nation, PMP, Euro RSCG Chicago, Google, Shopper Sciences, Frank About Women, Edelman; Showcase Sponsors: Ketchum, First Choice Facilities, Meredith Print Advantage, Meredith Parents Network Custom Solutions, WebMD, Rondo, Creative Hands, Alexx Inc., 360 PR, Carolina Pad, Cakes.com, iVillage; Workshop Sponsors: Zocalo Group, Eric Mower & Associates, Yahoo!, Lattimer Communications; Video Content Resource: Snippies. M2Moms® Proudly Supports: Room to Read.

For conference schedule and information: www.m2moms.com or 860.724.2649 x11. M2Moms® is produced by PME® Enterprises LLC, 216 Main Street, Hartford, CT 06106.

Liz Hawks, SVP & founding co-chair of FH Moms  Liz Hawks, Senior Vice President and founding co-chair of Fleishman-Hillard’s marketing-to-moms practice, FH Moms, will unveil the results of a national survey executed in partnership with ModernMom.com at the 7th Annual M2Moms® – The Marketing to Moms Conference, Oct. 19 and 20, 2011, Chicago Cultural Center. The study identifies ways marketers should modernize their communications to bridge the gaps that exist between their brands and today’s modern mom consumers. Hawks will Jenn Moore, SVP of Content & Marketing, ModernMom.compresent the 2011 study, co-sponsored by Fleishman-Hillard and ModernMom.com, with Jenn Moore, ModernMom.com SVP of Content and Marketing.

Hawks explained, “A modern mom is a mom, partner, friend, chauffeur, room mom, employee, boss, finger paint expert, bill payer, chef, hostess, playdate coordinator and multi-tasker who is intuitive, powerful and resourceful. But the study went beyond these labels, to uncover what captures her attention and keeps her engaged.”

The study identifies who influences her and who she influences. It shows how brands can capture her recommendation and purchasing. It also examines how brand messaging should or shouldn’t vary if she is working or not, gen Y or gen X, general market or multicultural.” Hawks added, “Brand marketers will take away from our session a deeper understanding of how to break through to today’s modern mom in the modern ways she expects.”

“Because Fleishman Hillard is one of the world’s leading strategic communication firms, and ModernMom.com is the trusted online community for the woman behind the mom, I’m sure all the mom marketers in the audience will be fascinated to learn about this hot-off-the-press research,” added Liz Fongemie, M2Moms® Director.

“Every year,” Fongemie continued, “M2Moms® is attended by a really diverse list of brands including Microsoft, Kellogg’s, Evenflo, IKEA, Mead Johnson, GM, Allstate, Heinz, Symantec, Hasbro, BBC, NBA, Procter & Gamble, Wyeth and Coca-Cola, and this year is more of the same.”

“Smart brands attend,” Fongemie added, “because they know that keeping up with today’s moms is critical to building and maintaining market share in virtually every industry and product category. In addition to the speed-of-light changes in moms’ technology, moms’ needs change as their kids grow and their families mature. So, marketing to moms is a continual and evolving process.”

M2Moms® sponsors include Title Sponsors: Good Housekeeping and About.com; Associate Sponsors: What to Expect, Mom Central, The Bump, Fleishman-Hillard, School Family Media, Destination Maternity, TLC Parentables, Ogilvy Public Relations Worldwide, Resonate Networks, Vibrant Nation, PMP, Euro RSCG Chicago, Google, Shopper Sciences, Frank About Women, Edelman; Showcase Sponsors: Ketchum, First Choice Facilities, Meredith Print Advantage, Meredith Parents Network Custom Solutions, WebMD, Rondo, Creative Hands, Alexx Inc., 360 PR, Carolina Pad, Cakes.com, iVillage; Workshop Sponsors: Zocalo Group, Eric Mower & Associates, Yahoo!, Lattimer Communications; Video Content Resource: Snippies. M2Moms® Proudly Supports: Room to Read.

For conference schedule and information: www.m2moms.com or 860.724.2649 x11. M2Moms® is produced by PME® Enterprises LLC, 216 Main Street, Hartford, CT 06106.

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