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10259172_722154514515849_168223016957912805_oIn preparation for its 2015 launch into the U.S. market, M2Moms® international attendee WaterWipes named long-time M2Moms® Sponsor Mom Central Consulting as its Agency of Record.

Mom Central Consulting, the flagship brand of digital and social media consulting firm Influence Central, specializes in the Mom Market, working with national brands to develop powerful influencer marketing programs that generate meaningful results.

Mom Central Consulting will craft an overall marketing strategy designed to help the company grow brand awareness and strengthen its U.S. market share by launching word-of-mouth campaigns, connecting with consumers, developing comprehensive digital strategies, devising sampling programs, and promoting retail partners and initiatives.

“After an extensive pitch process, Mom Central stood out as the agency we most wanted to work with because of their incredible insight and experience into how Mums feel, behave, and interact with the world,” said Edward McCloskey, Chairman and CEO, of WaterWipes. “We are thrilled to be working with them and feel already that they are our marketing department in the U.S. which is really important to us not being permanently based there.”

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Hear what attendees, speakers and sponsors have to say about the 2014 M2Moms® – The Marketing to Moms Conference — our 10th Anniversary!

 

 

 

During October, M2Moms® Sponsor WWE and Susan G. Komen teamed up for their third annual breast cancer awareness campaign called Courage Conquer Cure, which included WWE Superstars and Divas wearing co-branded apparel and WWE platforms “going pink”.

Throughout the month, the WWE announcer table, entrance ramp and ring skirts were co-branded and the middle ring rope turned pink to promote the fight against breast cancer. In addition, WWE utilized all of its assets including WWE Network, TV and pay-per-view telecasts, live events, and digital and social media to drive awareness for Komen’s mission.

Monday Night Raw was hosted by The Today Show’s Kathie Lee and Hoda, Hoda herself a seven year breast cancer survivor. Hulk Hogan went pink with his “Hulkamania” t-shirt, recognizing his “Komen Maniacs” in the crowd, and bringing survivors in the ring to join him in a classic pose-down. But perhaps the most compelling content was an appearance by Joan Lunden, who is currently battling breast cancer.

“The next time I come back, I want to be one of those survivors sitting in the front row,” Ms. Lunden said, and then went on to name each survivor in attendance. The entire audience rose to their feet to give them all a standing ovation.

In addition, WWE Superstars, Divas and Legends helped spread awareness through numerous national and local media interviews including The Today Show, Variety, Sports Illustrated and WGN.

All of these efforts generated more than 650 million impressions combined on WWE TV broadcasts and social and digital media. The awareness has also helped raise more than $1.5 million for Komen to date.

There are more than 3 million breast cancer survivors in the U.S. today and it is our hope that WWE’s continued partnership with Susan G. Komen will turn more breast cancer patients into breast cancer survivors.

In October 2014, WWE sponsored the 10th Annual M2Moms® – The Marketing to Moms Conference in Chicago. Chief Branding Officer Stephanie McMahon presented with Komen’s Carrie Glasscock and Kraft Foods’ Gregg Horvat, Brand Manager for Capri Sun, on how WWE engages with Moms.

jewelSinger/Songwriter and Celebrity Mom Jewel joins Liz Hawks and Angie Read of longtime M2Moms® sponsor Fleishman Hillard and Laura Hutfless of CAA on a panel discussing how brands can reach Moms authentically with celebrity influencers. The session “Striking the Right Chord with Celebrity Influencer Campaigns” will address how brands can partner with a celebrity to reach consumers, the best timing, a realistic budget, and more. This exclusive presentation will take place at M2Moms® – The Marketing to Moms Conference, October 22 & 23, 2014 in Chicago. A private performance for conference attendees will follow.

“While women are incredibly sophisticated and complex, marketing to them doesn’t have to be,” said Tinesha Craig, division director of Insights In Marketing’s i-on-Women™, referring to her firm’s new e-book that educates marketers on how to effectively target women. The book, Getting Women to Buy: Better Insights to Transform Your Marketing, ventures outside the traditional marketing research box and provides valuable information to marketers about exactly what women want and how to give it to them.

Women account for 85% of all consumer purchases, including everything from health care to automobiles, and will spend nearly $7 trillion annually by 2020. And yet, according to research from Insights in Marketing’s i-on-Women™ team, only 9% of women and 13% of moms feel that marketers are effectively communicating with them. Because of this, marketers are missing out. “Getting Women to Buy” aims to change that by helping marketers understand the underlying motivations behind her behaviors.

Today, many medium-to-large companies rely on demographics, attitudes and purchase history to target consumers in marketing campaigns. According to research from i-on-Women™, the true competitive edge lies in understanding who she is at her core. Getting Women to Buy is the first step toward that understanding.

MtoM Consulting, one of the Showcase Sponsors of M2Moms® 2013, has shared this cool infographic on Moms and how they use social media. Christine Wilson of MtoM Consulting and Holly Hamann of TapInfluence will be speaking about Moms, social media and influencer marketing on Thursday, October 24 at the M2Moms® Conference. And our pre-conference workshops on Tuesday, October 22 offer a chance to drill down on the topic of Moms and social media. Check out the full schedule: 44 speakers, 2 1/2 days of brand building and marketing-to-moms know-how. You won’t want to miss it –  Register now!

Infographic on Moms and their use of social media, by MtoM Consulting.

ulmanBonnie Ulman, President of The Haystack Group and co-author of Hustle: Marketing to Women in the Post-Recession World will be the guest Master of Ceremonies at the 9th annual M2Moms® – Marketing to Moms Conference. M2Moms® will be held Oct. 23 & 24 in the Chicago Cultural Center. According to Liz Fongemie, M2Moms® producer, “Bonnie has been a leading voice on the importance of moms and women’s role in the economy for at least a decade. She also co-authored one of the first books on marketing to moms, Trillion Dollar Moms: Marketing to a New Generation of Moms.”

hustle-book“We welcome the intelligence, insights and grace Bonnie will bring to the 2013 stage as marketing-to-moms expert and Emcee,” Fongemie continued. “She is a veteran communications pro whose expertise is a tapestry of public relations, account planning, consumer research and marketing. As a co-founder and president of The Haystack Group, Bonnie leads the Atlanta-based firm and serves as chief of strategy and consumer insights. The Haystack Group has provided strategic communications and marketing counsel to a wide range of blue chip companies and entrepreneurial organizations, including Coca-Cola Company, Pfizer, and American Express.”

“Bonnie is a leading expert in the areas of marketing to women and marketing to moms,” Fongemie added. “She is a regular speaker and media commentator on the subjects. Her work and insights have been featured in The New York Times, the Atlanta Journal-Constitution, Bloomberg News and the New York Post. She has been among the top-ranked presenters at both M2Moms® and M2W® – The Marketing to Women Conference. She regularly leads panel discussions about women, mothers and families.

“Besides being a professional expert on the topic, Bonnie is a mom herself so she also knows from personal experience that moms really are brand-critical decision makers for a broad range of products and services,” Fongemie said. “The Fast Facts page on M2Moms® website is filled with statistics that show that moms buy everything from sports drinks to prom dresses, diapers to dog food, lipstick to laptops, autos to pharmaceuticals. They buy for their kids, their families, their parents, their friends and for themselves. They buy for their homes, for their kids’ schools, and they plan and pay for the family vacation. Plus, they purchase on every available channel online and off, traditional and new media – they use it all.”

“It is precisely because of moms’ broad purchasing power that M2Moms® draws attendance from a truly diverse and comprehensive list of brands,” Fongemie explained. “Companies that have sent executives and marketing teams include Microsoft, Kellogg’s, Evenflo, IKEA, Mead Johnson, GM, Allstate, Heinz, Symantec, Hasbro, BBC, NBA, Procter & Gamble, Wyeth, Coca-Cola and hundreds more. They all recognize that marketing to moms is critical to continued brand growth and market share.”

“With new research, case studies, workshops, peer-to-peer learning and networking, M2Moms® really delivers everything every marketer needs to reach mom on the wide variety of channels moms use to gather and pass along information and purchase,” according to Fongemie. “This year M2Moms® includes over 30 speakers and two and half content-rich days all designed to help marketers improve their marketing and sales to today’s moms.”

“We have substantially expanded the pre-conference sessions for those who arrive early,” Fongemie added. “Like PTPA and the Sway Group’s workshops, they’ll focus on reaching moms through digital, social and mobile media. In the past all of our pre-con sessions have been standing room only. “

“In addition to the pre-con sessions, we’re especially excited about this year’s lineup which already features the premiere of GfK’s “Moms Research Report”, WebMD’s insight into what today’s moms are looking for in health, and a really intriguing case study from Ketchum about the power of storytelling for challenger brands. We’ll also have new research about the life stages of motherhood presented by Sandy Wax, President and G.M. of Sprout, and a marketing to new moms session from Eric Mower+Associates,” Fongemie said. “Plus, the editorial team from The Bump will show marketers what really works to reach today’s moms. House Party will present an especially compelling brand advocate case study with Hasbro. In addition, we’ve got a great CMO brand panel, and a truly one-of-a-kind session from Mabel’s Labels on marketing to moms of kids with special needs. And we’re very happy to welcome back Destination Maternity’s Zanny Oltman, 2012’s “You Take The Cake” Best Speaker, to rock the house again!”

M2Moms® sponsors include Title Sponsor: Sprout; Associate Sponsors: GfK, Mom Central Consulting, House Party, Ketchum, Destination Maternity, WebMD, Mabel’s Labels, WhatToExpect.com, Meredith Parents Network, Conill, FleishmanHillard, The Motherhood; Showcase Sponsors: GGP, School Family Media, Kids & Company, Moms Meet; Workshop Sponsors: The Marketing Store Worldwide, The Bump, Child’s Play Communications, Eric Mower+Associates, Robin Leedy & Associates, Sway Group, PTPA Media, Experian; Video Content Resource: Snippies; News Resource: M2Moms® News.

For M2Moms® information: www.m2moms.com or 860.724.2649 x11. M2Moms® is produced by PME® Enterprises LLC, 912 Silas Deane Hwy., Suite 101, Wethersfield, CT 06109.

“Today lots of brands are faced with bigger ambitions than budgets. Most brands want more impactful, efficient ways to connect than traditional marketing allows. Our session on ‘Speak Challenger’ methodology will show the brand marketing execs at M2Moms® how to thrive in today’s challenging marketplace in spite of tight budgets,” according to Kelley Skoloda, Partner/Director, Global Brand Marketing Practice, Ketchum. The 9th annual M2Moms® – Marketing to Moms Conference, will be held October 23 & 24 in the Chicago Cultural Center www.m2moms.com

“Brand stories are key to ‘Speak Challenger’, which is a powerful methodology grounded in brain science,” Skoloda explained. “Stories harness a brand’s most powerful source of industry leverage: emotional influence. For example, forty years ago, rental car company Avis challenged Hertz – the industry brand leader – and won a larger share of the market by engaging people’s emotions with the story of “trying harder.” The leaders in any market are never invulnerable; they just seem that way before a smart, story-driven challenger brand takes them on.”

“Speak Challenger,” Skoloda continued, “is designed to position brands for game-changing industry leadership. It introduces challenger thinking and story strategy into marketing consciousness to help brand teams understand the brand’s true opportunity and prepare for excellence. No one would argue that we live in challenging times. To survive, consumers, influencers and media have changed their mindset and behavior. They are more nimble, do more with less, act in real-time and challenge the status quo. Some brands have changed in recent times, but not enough to reflect this ‘challenger’ reality, especially older and established brands.”

Skoloda, who is also the author of the benchmark marketing to female consumers book, Too Busy to Shop, will be accompanied in her presentation by Pierre Schaeffer, challenger brand expert and former global CMO at Kodak and Lisa Johnson, story strategist and co-author of Story Juice: How Ideas Spread and Brands Grow.

“I know every brand marketer in the audience will be on the edge of their seat for Kelley’s session,” stated Liz Fongemie, M2Moms® producer. “In today’s environment the right creative/strategic approach is critical to every marketing campaign regardless of the size of the budget. Speak Challenger gives brands a proven method to break through the clutter and reach today’s moms, which is especially important when you consider that mom is the modern family’s most important decision maker in virtually every consumer industry and product category.”

“Moms really are brand-critical decision makers for a broad range of products and services,” Fongemie said. “The Fast Facts page on M2Moms® website is filled with statistics that show that moms buy everything from sports drinks to prom dresses, diapers to dog food, lipstick to laptops, autos to pharmaceuticals. They buy for their kids, their families, their parents, their friends and for themselves. They buy for their homes for their kids’ schools and they plan and pay for the family vacation. Plus, they purchase on every available channel online and off, traditional and new media, they use it all.”

“It is precisely because of moms’ broad purchasing power that M2Moms® draws attendance from a truly diverse and comprehensive list of brands,” Fongemie explained. “Companies that have sent executives and marketing teams include Microsoft, Kellogg’s, Evenflo, IKEA, Mead Johnson, GM, Allstate, Heinz, Symantec, Hasbro, BBC, NBA, Procter & Gamble, Wyeth, Coca-Cola and hundreds more. They all recognize that marketing to moms is critical to continued brand growth and market share.”

“New research, case studies, workshops, peer-to-peer learning and networking, M2Moms® really delivers everything every marketer needs to reach moms on all the different channels moms use to gather and pass along information and purchase,” according to Fongemie. “This year M2Moms® includes over 30 speakers and two and half content-rich days all designed to help marketers improve their marketing and sales to today’s’ moms.”

“In addition to Kelley’s session, we’re especially excited about this year’s lineup which already features the premiere of GfK’s Moms Research Report, WebMD’s insight into what today’s moms are looking for in health, new research presented by Sandy Wax, President and G.M. of Sprout, and a marketing to new moms session from Eric Mower+Associates,” Fongemie said. “Plus, the editorial team from The Bump will show marketers what really works to reach today’s moms. House Party will present an especially compelling brand advocate case study with Hasbro. In addition, we’ve got a great CMO brand panel, and a truly one-of-a-kind session from Mabel’s Labels on marketing to moms of kids with special needs from Mabel’s Labels.”

“We’re also expanding the pre-conference sessions for those who arrive early,” Fongemie added. “They’ll focus on reaching moms through digital, social and mobile media. And we’re very happy to welcome back Destination Maternity’s Zanny Oltman, 2012’s “You Take The Cake” Best Speaker to rock the house again!”

M2Moms® sponsors include Title Sponsor: Sprout; Associate Sponsors: GfK, Mom Central Consulting, House Party, Ketchum, Destination Maternity, WebMD, Mabel’s Labels; WhatToExpect.com; Meredith Parents Network; Showcase Sponsors: GGP, School Family Media, Moms Meet; Workshop Sponsors: The Marketing Store Worldwide, The Bump, Child’s Play Communications, Eric Mower + Associates, Robin Leedy & Associates, PTPA Media, Experian; Video Content Resource: Snippies.

For M2Moms® information: www.m2moms.com or 860.724.2649 x11. M2Moms® is produced by PME® Enterprises LLC, 912 Silas Deane Hwy., Suite 101, Wethersfield, CT 06109.

The award-winning media brand National Geographic Kids, represented by National Brand Manager Darren Metzger, will sponsor and participate in a pre-conference workshop featuring best-in-class brand marketers from Barilla, PepsiCo., PBS KIDS Sprout, Cellular One and Sara Lee at the 7th Annual M2Moms® – The Marketing to Moms Conference, Wed. and Thurs., October 19 & 20, 2011, Chicago Cultural Center.

The session, “A New Approach To Family Marketing For The Changing Times In Which We Live — Highest Common Ground” will be held Tues., October 18 as part of the pre-conference activities at the headquarters hotel, The Hard Rock. It will be followed by M2Moms® opening reception also in the Hard Rock Hotel, 230 North Michigan Ave., Chicago.

In the workshop, moderated by Laurie Klein, VP and George Carey, Founder & CEO, The Family Room, “the brands will share insights, practical strategies and examples of how they are engaging families in the work they do. The session will also include findings from a recent study by The Family Room.” Klein explained, “We found a whole new array of collaborative family decision making styles in which success is not based on the brand generating the most kid passion or mom passion, but to the one that finds the Highest Common Ground between them.”

“For the last fifty years,” Klein added, “marketing to families and children has been a fairly straightforward affair: We chose a target based on who we perceived to be the primary decision maker (usually moms), we got to know her and her needs inside out, and we created products and marketing tactics that gained entry into the home through mom as gatekeeper. But our new research has broader implications for brands marketing to moms.”

“Marketing to moms continually changes, both as different generations of moms evolve, and as their kids and families age and mature. I’m sure this presentation will give every mom marketer in the audience a lot to think about,” commented Liz Fongemie, M2Moms® Director.

“Every year, M2Moms® is attended by a really diverse list of brands including Microsoft, Kellogg’s, Evenflo, IKEA, Mead Johnson, GM, Allstate, Heinz, Symantec, Hasbro, BBC, NBA, Procter & Gamble, Wyeth and Coca-Cola, and this year is just as impressive. Smart brands attend,” Fongemie stated, “because they know that keeping up with today’s moms is critical to building and maintaining market share in virtually every industry and product category.”

M2Moms® sponsors include Title Sponsors: Good Housekeeping and About.com; Associate Sponsors: What to Expect, Mom Central, The Bump, Fleishman-Hillard, School Family Media, Destination Maternity, TLC Parentables, Ogilvy Public Relations Worldwide, Resonate Networks, Vibrant Nation, Euro RSCG Chicago, Google, Shopper Sciences, Frank About Women, Edelman; Showcase Sponsors: Ketchum, First Choice Facilities, Meredith Print Advantage, Meredith Parents Network Custom Solutions, WebMD, Zeldis Research Associates, Rondo, Creative Hands, Alexx, Inc., Plum District, 360 PR, Carolina Pad, Cakes.com; Workshop Sponsors: Zocalo Group, Eric Mower & Associates, Yahoo!, National Geographic Kids, Lattimer Communications; Video Content Resource: Snippies. M2Moms® Proudly Supports: Room to Read.

For conference schedule and information: www.m2moms.com or 860.724.2649 x11. M2Moms® is produced by PME® Enterprises LLC, 216 Main Street, Hartford, CT 06106.

About National Geographic Kids: Through award-winning magazines, books, website, apps, games, toys, television series and events, National Geographic Kids inspires and excites young adventurers to explore the world in a fun, animated way. As the only kids brand with a world-class scientific organization at its core, it is consistently ranked as one of the most trusted brands by parents. National Geographic Kids and Little Kids magazines are photo-driven publications published 10 times a year and are available by subscription in print and on tablets. Its action-packed website kids.nationalgeographic.com empowers kids to learn about the planet through games, contests, crafts, photo galleries, quizzes and blogs about cultures, animals and destinations. National Geographic Kids Books publishes as many as 100 nonfiction titles each year and teaches the youngest readers why the world is a weird, fascinating and fun place. National Geographic Kids Entertainment brings the renowned National Geographic brand to live-action, entertainment-driven television, home video and online programming. Copyright (C) 2011 National Geographic Ventures. All Rights Reserved.

Tim Sullivan, President, School Family Media Inc. One of moms’ most beloved brands, Bounty, helped PTO and PTA leaders make 25,000 classrooms cleaner, brighter and germ-free for kids and teachers with the "We Love Our School" classroom clean-up campaign. A case study of the campaign will be presented by Tim Sullivan, President, School Family Media, Inc., at the 7th Annual M2Moms® – The Marketing to Moms Conference, October 19 & 20, 2011, at the Chicago Cultural Center.

The campaign was part of Bounty’s broader “Make a Clean Difference” initiative. Sullivan explained, “Through School Family Media’s proprietary relationship with PTOs and PTAs nationwide, Bounty was able to sponsor and provide cleaning product for 1,000 “We Love Our School” events. In the end, the grime was gone, but the tangible excitement around the Bounty brand was shared by all the participating moms, kids and teachers who wanted to support the brand that cared enough to help their schools.”

Sullivan added, “Influential PTO and PTA leader-moms from across the country and all demographics went to dedicated Facebook pages to share their stories, their school pride and their appreciation of Bounty, while celebrity mom, Julianne Moore, garnered national TV and print coverage for Bounty and a great cause by helping to clean classrooms at a New York City public school.”

“I’m sure all the brand marketing teams and execs from leading mom marketers who always attend M2Moms® will be eager to hear how the Bounty program worked,” according to Liz Fongemie, M2Moms Director. “Every year M2Moms® is attended by a really diverse list of brands including Microsoft, Kellogg’s, Evenflo, IKEA, Mead Johnson, GM, Allstate, Heinz, Symantec, Hasbro, BBC, NBA, Procter & Gamble, Wyeth and Coca-Cola, to name just a very few.”

Smart brands attend,” Fongemie added, “because they know that moms buy everywhere for everybody. Keeping up with today’s moms is critical to building and maintaining market share in virtually every industry and product category. In addition to the speed-of-light changes in moms’ technology, moms’ needs change as their kids grow and their families mature. So, marketing to moms is a continual and evolving process.”

M2Moms® sponsors include Title Sponsors: Good Housekeeping and About.com; Associate Sponsors: What to Expect, Mom Central, The Bump, Fleishman-Hillard, School Family Media, Destination Maternity, TLC Parentables, Ogilvy Public Relations Worldwide, Resonate Networks, Vibrant Nation, PMP, Euro RSCG Chicago, Google, Shopper Sciences, Frank About Women, Edelman; Showcase Sponsors: Ketchum, First Choice Facilities, Meredith Print Advantage, Meredith Parents Network Custom Solutions, Rondo, Creative Hands, Alexx Inc., 360 PR, Carolina Pad, Cakes.com, iVillage; Workshop Sponsors: Zocalo Group, Eric Mower & Associates, Yahoo!, Lattimer Communications; Video Content Resource: Snippies. M2Moms® Proudly Supports: Room to Read.

For conference schedule and information: www.m2moms.com or 860.724.2649 x11. M2Moms® is produced by PME® Enterprises LLC, 216 Main Street, Hartford, CT 06106.

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