Kraft is giving moms something to laugh about with their new online video series starring mom-popular comedian Anita Renfroe.  From her side-splitting “you might be a mom if…” theories to her clever observations on clothing sizes and where forks and knives should be placed, Anita’s “snack-sized” videos are sure to resonate well with today’s busy moms.  The “You Gotta LOL” video series is produced and directed by Meredith Integrated Marketing with new episodes appearing every Monday morning at YouGottaLOL.com, which is also part of the brand’s recipe website—giving moms quick tips for dinner, lunch and snacks.     “We’re thrilled to work with Anita,” explains Julie Fleischer, Director, Consumer Relationship Marketing Strategy & Integration, at Kraft Foods.  “As people continue to struggle through economic times, we really wanted to offer them weekly light-hearted breaks and Anita’s real life humor is just perfect for that.”

More and more brands are turning to technology and the web to help mom stay optimistic about her life and future even during tough economic times as we will learn during this year’s M2Moms® as Brad Davis and Paul Yanover of Disney Online reveal insights from their latest study that show how moms use technology, online behavior, roles, preferences and aspirations—they will even look at specific examples of how these insights can drive effective marketing campaigns.

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