During this year’s M2Moms® there is quite a bit of focus on how culture plays a role in how we successfully market to today’s moms.  From Kodak’s Jim Kozlowski’s presentation on how to research “Mom, Mum, Madre, Mutter” to Splash Consulting Group’s Amanda Stevens’ sharing new qualitative and quantitative research from Australia to our brand panel on the evolution of American families, it is evident that ethnicity and culture have become an important part of the marketing to mom conversation.  Which is why we were so excited to see Discovery Familia, a Spanish network solely dedicated to Hispanic moms that live in the U.S. and their preschool-aged children, redesigned to “reflect and speak to the needs of Hispanic women and what they value most in their lives:  their kids, their home and their time.”  Beyond a new look and feel, the network is also premiering “Nuestros hijos” (“Our Children”), a series of informative on-air segments hosted by Jeannette Torres-Álvarez, early childhood expert, wife and mother and the network’s new brand ambassador.  “Discovery Familia is the only Spanish network in the U.S. dedicated to Hispanic moms. It is a place where they can go if they need advice, support or simply to know that they are not alone. Through rich programming offerings that entertain and the advice of experts like Jeannette, the channel is a great resource that supports mothers in the education of their children, care of their home and encourages them to take time out for themselves,” expressed Bilai Joa Silar, Vice President and Channel Director, Discovery Networks U.S. Hispanic Group.

During the day, the network will provide a number of curriculum based programs during its Discovery Kids programming block designed to prepare preschoolers for the real world and once the kids are put to bed, Discovery Familia is all about moms with new nighttime programming divided into three programming categories: My Kids, My Home and My Time.  In addition, at www.discoveryfamilia.com moms will find practical solutions, tools and activities where they can interact with their small children via videos, music and games.

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