On behalf of Hain Celestial’s Earth’s Best brand, Jill Risucci, Senior Brand Manager, received the “Full Circle Award” at the 9th Annual M2Moms® – The Marketing to Moms Conference, Oct. 23-24, 2013, Chicago. The award was presented to Hain Celestial by David Iudicia, Director of Strategic Research & Insights at Yahoo! “Now in its fifth year, the Full Circle Award is given to a company that takes what they learned at M2Moms® and applies it in their business to improve their sales and marketing results with today’s moms,” according to Liz Fongemie, M2Moms® producer.
Nan McCann, Producer of M2Moms® and David Iudicia of Yahoo!
present the Full Circle Award to Jill Risucci of The Hain Celestial Group
at the 9th Annual M2Moms® Conference on October 24, 2013, Chicago.
“The Hain Celestial Group’s Earth’s Best brand team has been attending M2Moms® since 2008,” Fongemie explained. “After attending last year’s conference they took what they learned and repositioned the Earth’s Best brand, complete with a new logo and packaging for a campaign that’s set to debut next summer. They were particularly inspired by Yahoo! Starcom’s Brave New Moms 2012 presentation which is why David Iudicia was chosen to give the presentation. David was responsible for the digital insights that underscored the changes.”
“We started this award tradition in 2007 when we began hearing stories about brands that attended M2Moms® and then used what they learned to either launch something new, to improve a product or service, or change the way they market to moms,” Fongemie added. “Past winners include Ontario Egg Farmers, ConAgra Foods, KinderCone and HABA Toys.”
“M2Moms® is dedicated to helping marketers improve their marketing efforts to today’s ever-evolving moms. Mom is the modern family’s most important decision maker in virtually every consumer industry and product category. It is precisely because of moms’ purchasing power that M2Moms® draws attendance from a truly diverse and comprehensive list of brands,” Fongemie continued, “including Microsoft, Kellogg’s, Evenflo, IKEA, Mead Johnson, GM, Allstate, Heinz, Symantec, Hasbro, BBC, NBA, Procter & Gamble, Wyeth and Coca-Cola. They all recognize that marketing to moms is critical to continued brand growth and market share.”
M2Moms® sponsors include Title Sponsor: Sprout; Associate Sponsors: GfK, Mom Central Consulting, House Party, Ketchum, Destination Maternity, WebMD, MtoM Consulting, Tap Influence, Yahoo!, Mabel’s Labels, WhatToExpect.com, Meredith Parents Network, Conill, FleishmanHillard, The Motherhood, Mattel; Showcase Sponsors: GGP, School Family Media, Kids & Company, The Education Center, Sachi, Moms Meet, PMP, Teen Life, Sports Illustrated Kids and Time for Kids; Workshop Sponsors: The Marketing Store Worldwide, The Bump, Child’s Play Communications, Eric Mower+Associates, Robin Leedy & Associates, Sway Group, PTPA Media, Experian, Blissful Media Group; Video Content Resource: Snippies; News Resource: M2Moms® News. M2Moms® 2013 proudly supports Text4baby.
For M2Moms® information: www.m2moms.com or 860.724.2649 x11. M2Moms,m is produced by PME® Enterprises LLC, 912 Silas Deane Hwy., Suite 101, Wethersfield, CT 06109.