Bonnie Ulman, President of The Haystack Group and co-author of Hustle: Marketing to Women in the Post-Recession World will be the guest Master of Ceremonies at the 9th annual M2Moms® – Marketing to Moms Conference. M2Moms® will be held Oct. 23 & 24 in the Chicago Cultural Center. According to Liz Fongemie, M2Moms® producer, “Bonnie has been a leading voice on the importance of moms and women’s role in the economy for at least a decade. She also co-authored one of the first books on marketing to moms, Trillion Dollar Moms: Marketing to a New Generation of Moms.”
“We welcome the intelligence, insights and grace Bonnie will bring to the 2013 stage as marketing-to-moms expert and Emcee,” Fongemie continued. “She is a veteran communications pro whose expertise is a tapestry of public relations, account planning, consumer research and marketing. As a co-founder and president of The Haystack Group, Bonnie leads the Atlanta-based firm and serves as chief of strategy and consumer insights. The Haystack Group has provided strategic communications and marketing counsel to a wide range of blue chip companies and entrepreneurial organizations, including Coca-Cola Company, Pfizer, and American Express.”
“Bonnie is a leading expert in the areas of marketing to women and marketing to moms,” Fongemie added. “She is a regular speaker and media commentator on the subjects. Her work and insights have been featured in The New York Times, the Atlanta Journal-Constitution, Bloomberg News and the New York Post. She has been among the top-ranked presenters at both M2Moms® and M2W® – The Marketing to Women Conference. She regularly leads panel discussions about women, mothers and families.
“Besides being a professional expert on the topic, Bonnie is a mom herself so she also knows from personal experience that moms really are brand-critical decision makers for a broad range of products and services,” Fongemie said. “The Fast Facts page on M2Moms® website is filled with statistics that show that moms buy everything from sports drinks to prom dresses, diapers to dog food, lipstick to laptops, autos to pharmaceuticals. They buy for their kids, their families, their parents, their friends and for themselves. They buy for their homes, for their kids’ schools, and they plan and pay for the family vacation. Plus, they purchase on every available channel online and off, traditional and new media – they use it all.”
“It is precisely because of moms’ broad purchasing power that M2Moms® draws attendance from a truly diverse and comprehensive list of brands,” Fongemie explained. “Companies that have sent executives and marketing teams include Microsoft, Kellogg’s, Evenflo, IKEA, Mead Johnson, GM, Allstate, Heinz, Symantec, Hasbro, BBC, NBA, Procter & Gamble, Wyeth, Coca-Cola and hundreds more. They all recognize that marketing to moms is critical to continued brand growth and market share.”
“With new research, case studies, workshops, peer-to-peer learning and networking, M2Moms® really delivers everything every marketer needs to reach mom on the wide variety of channels moms use to gather and pass along information and purchase,” according to Fongemie. “This year M2Moms® includes over 30 speakers and two and half content-rich days all designed to help marketers improve their marketing and sales to today’s moms.”
“We have substantially expanded the pre-conference sessions for those who arrive early,” Fongemie added. “Like PTPA and the Sway Group’s workshops, they’ll focus on reaching moms through digital, social and mobile media. In the past all of our pre-con sessions have been standing room only. “
“In addition to the pre-con sessions, we’re especially excited about this year’s lineup which already features the premiere of GfK’s “Moms Research Report”, WebMD’s insight into what today’s moms are looking for in health, and a really intriguing case study from Ketchum about the power of storytelling for challenger brands. We’ll also have new research about the life stages of motherhood presented by Sandy Wax, President and G.M. of Sprout, and a marketing to new moms session from Eric Mower+Associates,” Fongemie said. “Plus, the editorial team from The Bump will show marketers what really works to reach today’s moms. House Party will present an especially compelling brand advocate case study with Hasbro. In addition, we’ve got a great CMO brand panel, and a truly one-of-a-kind session from Mabel’s Labels on marketing to moms of kids with special needs. And we’re very happy to welcome back Destination Maternity’s Zanny Oltman, 2012’s “You Take The Cake” Best Speaker, to rock the house again!”
M2Moms® sponsors include Title Sponsor: Sprout; Associate Sponsors: GfK, Mom Central Consulting, House Party, Ketchum, Destination Maternity, WebMD, Mabel’s Labels, WhatToExpect.com, Meredith Parents Network, Conill, FleishmanHillard, The Motherhood; Showcase Sponsors: GGP, School Family Media, Kids & Company, Moms Meet; Workshop Sponsors: The Marketing Store Worldwide, The Bump, Child’s Play Communications, Eric Mower+Associates, Robin Leedy & Associates, Sway Group, PTPA Media, Experian; Video Content Resource: Snippies; News Resource: M2Moms® News.
For M2Moms® information: www.m2moms.com or 860.724.2649 x11. M2Moms® is produced by PME® Enterprises LLC, 912 Silas Deane Hwy., Suite 101, Wethersfield, CT 06109.