“Moms are 82% more likely to buy from a brand that they have connected with on social media,” according to Sharon Vinderine, Founder and CEO of Parent Tested Parent Approved – Media Seal of Approval. “My pre-con workshop will show the brand marketing execs at M2Moms® how their brand can engage moms and the best platforms to find them on. Facebook, Twitter, Pinterest and Instagram all offer unique social media platforms where a brand can position itself as an expert and create an authentic voice that moms can relate to.” The 9th annual M2Moms® – Marketing to Moms Conference, will be held Oct. 23 & 24 in the Chicago Cultural Center. Pre-conference workshops and receptions will be held Tuesday, Oct. 22 at the Hard Rock Hotel Chicago.
“To remain ahead in today’s fast-paced social media world every brand needs to be in the social media game – and not just present but relevant,” Vinderine explained. “Moms want brand suggestions, ideas, expertise and they want to connect with brands, large or small on a personal level. In my workshop I’ll show brands how to create a relevant and engaging social media presence. They’ll learn where to start, what works and what doesn’t. They’ll see how to measure the results of their programs and create a social media strategy that will work for their brand.”
“The fact is, moms are looking to connect not only with their peers but also with brands they trust,” Vinderine added. “At PTPA we recognized early on the need for social media. In response we built a loyal community of mom influencers and dynamic social media experts to communicate the PTPA messaging to our viral community of hundreds of thousands of moms. I’ll draw heavily on that success in my M2Moms® workshop.”
“In today’s environment the right social media strategy is critical to every marketing campaign,” stated Liz Fongemie, M2Moms® producer. “PTPA’s workshop will show brands how to break through the clutter and reach today’s moms. That’s especially important when you consider that mom is the modern family’s most important decision maker in virtually every consumer industry and product category.”
“Moms really are brand-critical decision makers for a broad range of products and services,” Fongemie said. “The Fast Facts page on M2Moms® website is filled with statistics that show that moms buy everything from sports drinks to prom dresses, diapers to dog food, lipstick to laptops, autos to pharmaceuticals. They buy for their kids, their families, their parents, their friends and for themselves. They buy for their homes for their kids’ schools and they plan and pay for the family vacation. Plus, they purchase on every available channel online and off, traditional and new media – they use it all.”
“It is precisely because of moms’ broad purchasing power that M2Moms® draws attendance from a truly diverse and comprehensive list of brands,” Fongemie explained. “Companies that have sent executives and marketing teams include Microsoft, Kellogg’s, Evenflo, IKEA, Mead Johnson, GM, Allstate, Heinz, Symantec, Hasbro, BBC, NBA, Procter & Gamble, Wyeth, Coca-Cola and hundreds more. They all recognize that marketing to moms is critical to continued brand growth and market share.”
“New research, case studies, workshops, peer-to-peer learning and networking, M2Moms® really delivers everything every marketer needs to reach moms on all the different channels moms use to gather and pass along information and purchase,” according to Fongemie. “This year M2Moms® includes over 30 speakers and two and half content-rich days all designed to help marketers improve their marketing and sales to today’s’ moms.”
“We have substantially expanded the pre-conference sessions for those who arrive early,” Fongemie added. “Like PTPA’s workshop, they’ll focus on reaching moms through digital, social and mobile media. In the past all of our pre-con sessions have been standing room only. “
“In addition to the pre-con sessions, we’re especially excited about this year’s lineup which already features the premiere of GfK’s Moms Research Report, WebMD’s insight into what today’s moms are looking for in health, and a really intriguing case study from Ketchum about the power of storytelling for challenger brands. We’ll also have new research presented by Sandy Wax, President and G.M. of Sprout, and a marketing to new moms session from Eric Mower+Associates,” Fongemie said. “Plus, the editorial team from The Bump will show marketers what really works to reach today’s moms. House Party will present an especially compelling brand advocate case study with Hasbro. In addition, we’ve got a great CMO brand panel, and a truly one-of-a-kind session from Mabel’s Labels on marketing to moms of kids with special needs. And we’re very happy to welcome back Destination Maternity’s Zanny Oltman, 2012’s “You Take The Cake” Best Speaker to rock the house again!”
M2Moms® sponsors include Title Sponsor: Sprout; Associate Sponsors: GfK, Mom Central Consulting, House Party, Ketchum, Destination Maternity, WebMD, Mabel’s Labels; WhatToExpect.com, Meredith Parents Network, Conill, FleishmanHillard, The Motherhood; Showcase Sponsors: GGP, School Family Media, Kids & Company, Moms Meet; Workshop Sponsors: The Marketing Store Worldwide, The Bump, Child’s Play Communications, Eric Mower+Associates, Robin Leedy & Associates, PTPA Media, Experian; Video Content Resource: Snippies.
For M2Moms® information: www.m2moms.com or 860.724.2649 x11. M2Moms® is produced by PME® Enterprises LLC, 912 Silas Deane Hwy., Suite 101, Wethersfield, CT 06109.
About PTPA Media Seal of Approval:
More than just a Seal, PTPA is the endorsement and credibility that families trust. The PTPA Media Seal of Approval is a symbol of excellence in the family and consumer market. Companies who display the coveted Seal of Approval represent an exclusive group that have all undergone the rigorous testing of families. Parents and consumers know when they see the Seal of Approval that the product has been tested and approved by their peers. A truly winning combination.