“Our new research shows how and why moms connect with specific brands,” according to Sandy Gingerich, Senior Partner, Eric Mower + Associates. Eric Mower + Associates “We’ll use those findings in our workshop at M2Moms® – the 9th Annual Marketing to Moms Conference to show marketers how they can make a deeper connection with new moms and become a ‘go-to’ brand for life.” M2Moms® will be held October 23 & 24 in the Chicago Cultural Center, www.m2moms.com .
Gingerich explained, “Building upon our past research of expectant, new and experienced moms, this year we launched a qualitative study that took us directly into the kitchens, carts and minds of new moms. How is she planning? What is she purchasing? Most importantly for brands, we’ll show you what matters to new moms, and how to get on her list for life.”
“Sandy’s presentation really is a ‘can’t miss’ session for every brand marketer,” stated Liz Fongemie, M2Moms® producer. “The Census Bureau tells us that 42% of all US births are to first time moms. For brands, first time moms are a huge opportunity to build the longest lasting relationships. Which is especially important when you consider that mom is the modern family’s most important decision maker in virtually every consumer industry and product category.”
“Moms really are brand-critical decision makers for a broad range of products and services,” Fongemie said. “The Fast Facts page on M2Moms® website is filled with statistics that show that moms buy everything from sports drinks to prom dresses, diapers to dog food, lipstick to laptops, autos to pharmaceuticals. They buy for their kids, their families, their parents, their friends and for themselves. They buy for their homes for their kids’ schools and they plan and pay for the family vacation. Plus, they purchase on every available channel online and off, traditional and new media, they use it all.”
“It is precisely because of moms’ broad purchasing power that M2Moms® draws attendance from a truly diverse and comprehensive list of brands,” Fongemie explained. “Companies that have sent executives and marketing teams include Microsoft, Kellogg’s, Evenflo, IKEA, Mead Johnson, GM, Allstate, Heinz, Symantec, Hasbro, BBC, NBA, Procter & Gamble, Wyeth, Coca-Cola and hundreds more. They all recognize that marketing to moms is critical to continued brand growth and market share.”
“New research, case studies, workshops, peer-to-peer learning and networking, M2Moms® really delivers everything every marketer needs to reach moms on all the different channels moms use to gather and pass along information and purchase,” according to Fongemie. “This year M2Moms® includes over 30 speakers and two and half content-rich days all designed to help marketers improve their marketing and sales to today’s’ moms.”
“In addition to Sandy’s Eric Mower + Associates session, we’re especially excited about this year’s lineup which already features the premiere of GfK’s Moms Research Report, WebMD’s insight into what today’s moms are looking for in health, and a really intriguing case study from Ketchum about the power of storytelling for challenger brands,” Fongemie said. “Plus, the editorial team from The Bump will show marketers what really works to reach today’s moms. House Party will present an especially compelling brand advocate case study. In addition, we’ve got a great CMO brand panel, and a truly one-of-a-kind session from Mabel’s Labels on marketing to moms of kids with special needs from Mabel’s Labels.”
“We’re also expanding the pre-conference sessions for those who arrive early,” Fongemie added. “They’ll focus on reaching moms through digital, social and mobile media. And we’re very happy to welcome back Destination Maternity’s Zanny Oltman, 2012’s “You Take The Cake” Best Speaker to rock the house again!”
M2Moms® sponsors include Title Sponsor: Sprout; Associate Sponsors: GfK, Mom Central Consulting, House Party, Ketchum, Destination Maternity, WebMD, Mabel’s Labels; Showcase Sponsors: Carolina Pad, GGP, School Family Media, Moms Meet; Workshop Sponsors: The Marketing Store Worldwide, The Bump, Child’s Play Communications, Eric Mower + Associates, Experian; Video Content Resource: Snippies.
For M2Moms® information: www.m2moms.com or 860.724.2649 x11. M2Moms® is produced by PME® Enterprises LLC, 912 Silas Deane Hwy., Suite 101, Wethersfield, CT 06109.