“New research, case studies, workshops, peer-to-peer learning and networking, M2Moms® really delivers everything every brand marketer needs to keep up to date with today’s ever evolving, demographically changing moms,” according to Liz Fongemie, M2Moms® producer. This year’s 9th Annual M2Moms® – The Marketing to Moms Conference, will be held October 23 & 24 in the Chicago Cultural Center.

“We’re especially excited about this year’s lineup which already features the premiere of GfK’s Moms Research Report, WebMD’s insight into what today’s moms are looking for in health, and a really intriguing case study from Ketchum about the power of storytelling for challenger brands,” Fongemie explained. “Plus the editorial team from The Bump will show marketers what really works to reach today’s’ moms. We’ve also got a great session from Eric Mower & Associates, House Party’s brand advocate case study, a CMO brand panel and a great session on marketing to moms of kids with special needs from Mabel’s Labels. ”

“All in all M2Moms® includes over 30 speakers and two and half content-rich days. This year we’re expanding the pre-conference sessions for those who arrive early,” Fongemie added. “They’ll focus on reaching moms through digital, social and mobile media. And we’re very happy to welcome back Destination Maternity’s Zanny Oltman, 2012’s “You Take The Cake” Best Speaker to rock the house again!

“Moms really are brand-critical decision makers for a broad range of products and services,” Fongemie stated. “The Fast Facts page on M2Moms® website is filled with statistics that show that moms buy everything from sports drinks to prom dresses, diapers to dog food, lipstick to laptops, autos to pharmaceuticals. They buy for their kids, their families, their parents, their friends and for themselves. They buy for their homes for their kids’ schools and they plan and pay for the family vacation. Plus, they purchase on every available channel online and off, traditional and new media, they use it all.”

“Every year,” Fongemie continued, “M2Moms® is attended by a really comprehensive and diverse list of moms brands including Microsoft, Kellogg’s, Evenflo, IKEA, Mead Johnson, GM, Allstate, Heinz, Symantec, Hasbro, BBC, NBA, Procter & Gamble, Wyeth and Coca-Cola. That’s why smart brands attend,” Fongemie added, “because they know that keeping up with today’s moms is critical to building and maintaining market share in virtually every industry and product category”

M2Moms® sponsors include Title Sponsor; Sprout. Associate Sponsors: GfK, Mom Central Consulting, House Party, Ketchum, Destination Maternity, WebMD, Mabel’s Labels; Showcase Sponsors: Carolina Pad, GGP, School Family Media, Moms Meet; Workshop Sponsors: The Marketing Store Worldwide, The Bump; Child’s Play Communications, Eric Mower + Associates, Experian; Video Content Resource: Snippies.

For M2Moms® information: www.m2moms.com or 860.724.2649 x11. M2Moms® is produced by PME® Enterprises LLC, 912 Silas Deane Hwy., Suite 101, Wethersfield, CT 06109.