“Moms buy everywhere for everyone”, according to Liz Fongemie, producer of the 9th Annual M2Moms® – the Marketing to Moms Conference, October 23 & 24, 2013, Chicago Cultural Center. “That’s why so many leading brand marketing executives and their agencies always attend M2Moms®. They attend to make sure they secure and retain moms’ purchasing. When they attend M2Moms®, they get the case studies, research, workshops, know-how and peer-to-peer networking opportunities they need to keep up with today’s continually evolving moms.”
“You can look it up,” Fongemie explained, “study after study shows that moms really do purchase a broader range of products and services, and more frequently, than any other segment of the population. The Fast Facts page on M2Moms® website is filled with statistics that show that moms buy everything from sports drinks to prom dresses, diapers to dog food, lipstick to laptops, autos to pharmaceuticals. They buy for their kids, their families, their parents, their friends and for themselves. They buy for their homes for their kids’ schools and they plan and pay for the family vacation. Plus, they purchase on every available channel online and off, traditional and new media, they use it all.”
“Every year,” Fongemie continued, “M2Moms® is attended by a really comprehensive and diverse list of moms brands including Microsoft, Kellogg’s, Evenflo, IKEA, Mead Johnson, GM, Allstate, Heinz, Symantec, Hasbro, BBC, NBA, Procter & Gamble, Wyeth and Coca-Cola. We also get lots of new and emerging companies who are just learning that moms are brand-critical decision makers.”
“Smart brands attend,” Fongemie added, “because they know that keeping up with today’s moms is critical to building and maintaining market share in virtually every industry and product category. In addition to the speed-of-light changes in moms’ technology, moms’ needs change as their kids grow and their families mature. So, marketing to moms is a continual and evolving process.”
M2Moms® sponsors include Associate Sponsors: GfK, Mom Central Consulting, House Party, Ketchum, Destination Maternity, WebMD, Mabel’s Labels; Showcase Sponsors: Carolina Pad, GGP, School Family Media, May Media; Workshop Sponsors: The Marketing Store Worldwide, The Bump; Child’s Play Communications, Eric Mower + Associates, Experian; Video Content Resource: Snippies.
For M2Moms® information: http://www.m2moms.com or 860.724.2649 x11. M2Moms® is produced by PME® Enterprises LLC, 912 Silas Deane Hwy., Suite 101, Wethersfield, CT 06109.