Teaching Brand Marketers How To Improve Their Marketing To Today’s Moms

Amy Baker, SVP, Lifetime and Deborah Tillman, America's Supernanny, Lifetime TV Led by Deborah Tillman, America’s Supernanny from Lifetime, and Amy Baker, Senior Vice President, Advertising Sales, Lifetime Networks, www.mylifetime.com, Lifetime will present two and a half days of executive education for consumer brand marketers who target moms at the 8th Annual M2Moms® – The Marketing to Moms Conference, Oct. 22-24, 2012, Chicago.

“Lifetime is a leading brand among women, and we are very pleased that they will lead this year’s program,” stated Liz Fongemie, M2Moms® Director. “Their goals and mission align perfectly with M2Moms® mission of helping marketers improve their marketing, sales and communications to today’s moms.”

In addition to Baker and Tillman, comedian and LifetimeMoms.com personality Eileen Kelly will share anecdotes of being a mom today during a special lunchtime session.

“Ranging from Microsoft to Coca-Cola, M2Moms® always draws attendance from a truly diverse and comprehensive list of brands,” Fongemie explained. “This year’s registration includes Kellogg’s, Evenflo, McDonalds, Mead Johnson, Aeropostale, Mass Mutual, Heinz, Olympic Paint & Stain, Viacom, Kimberly Clark, Brown Shoe, Procter & Gamble, and Bayer. They all recognize that marketing to moms is critical to continued brand growth and market share.”

M2Moms® additional sponsors include Title Sponsor: Yahoo!; Associate Sponsors: House Party, Ketchum, Mom Central, Destination Maternity, School Family Media, The Bump, WebMD, AOL, Mom 365, Weber Shandwick, The Motherhood, Fleishman Hillard, Publicis Kaplan Thaler; Showcase Sponsors: Quester, Carolina Pad, Experian, The God Box, Female Factor, Zeldis Research, GGP, VolunteerSpot, Habitat For Humanity/Women Build; Workshop Sponsors: Child’s Play Communications, The Marketing Store Worldwide, 360 PR, Specific Media, Eric Mower + Associates, Edelman, Ogilvy Public Relations & The Geppetto Group, Modern Family, Mom It Forward, Sway Group; Video Content Resource: Snippies. M2Moms® 2012 proudly supports the March of Dimes.


Lifetime Television is committed to offering the highest quality entertainment and information programming, and advocating a wide range of issues affecting women and their families. In the Third Quarter 2012, the network posted major growth in viewership versus Third Quarter 2011, including a 14% increase among Women 18-49, +9% in Women 25-54 and +5% among Adults 18-49, marking the third straight quarter Lifetime has registered year-on-year growth among the key demographics. Lifetime Television®, LMN®, Lifetime Real Women® and Lifetime Digital™ are part of Lifetime Entertainment Services, LLC, a subsidiary of A+E Networks. A+E Networks is a joint venture of the Disney-ABC Television Group and Hearst Corporation.

For M2Moms® information: www.m2moms.com or 860.724.2649 x11. M2Moms® is produced by PME® Enterprises LLC, 912 Silas Deane Hwy., Suite 101, Wethersfield, CT 06109.