First Time Moms Change Shopping Habits

Sandy Gingerich, Sr. Partner, Eric Mower + Associates “A woman becomes a new mom just once in her lifetime. From the moment she finds out she is pregnant to the joy of her new arrival, her feelings and thoughts about brands and products and how she actually shops all changes,” according to Sandy Gingerich, Senior Partner at Eric Mower + Associates. Using shopper insights and proprietary research gathered from EMA’s New Moms team, Gingerich will share with marketers how to better connect with new moms during a special workshop at the 8th Annual M2Moms® — The Marketing to Moms Conference, Oct. 22-24 in Chicago, IL.

Gingerich explains the workshop, dubbed ”Shopper “Mom” Marketing: 9 months to connect your brand to her new reality!” is an exploration of the new mom mindset in the midst of her new reality. “Until her new baby is in her arms, she doesn’t fully understand how her trust in brands and her shopping habits have and will continue to change. She has new needs in categories she’s never considered before, a new commitment to putting her baby first and ultimately, new worries about making the right decisions for her and her family.”

“Given the fact that 42 percent of all births are to first time moms, I’m sure this presentation will have every marketer’s attention,” said Liz Fongemie, M2Moms® Director. “For brands, first time moms are a huge opportunity to build trust and long lasting relationships, which is critically important considering mom is the modern family’s most important decision maker in virtually every consumer industry and product category.”

“It is precisely because of moms’ purchasing power that M2Moms® draws attendance from a truly diverse and comprehensive list of brands including Microsoft, Kellogg’s, Evenflo, IKEA, Mead Johnson, GM, Allstate, Heinz, Symantec, Hasbro, BBC, NBA, Procter & Gamble, Wyeth and Coca-Cola. They all recognize that marketing to moms is critical to continued brand growth and market share.”

M2Moms® is presented by Lifetime Television. M2Moms® sponsors include Title Sponsor: Yahoo!; Associate Sponsors: House Party, Ketchum, Mom Central, Destination Maternity, School Family Media, The Bump, WebMD, AOL, Mom 365, Weber Shandwick, The Motherhood, Fleishman Hillard, Publicis Kaplan Thaler; Showcase Sponsors: Quester, Carolina Pad, Experian, The God Box, Female Factor, Zeldis Research, GGP, VolunteerSpot, Habitat For Humanity/Women Build; Workshop Sponsors: Child’s Play Communications, The Marketing Store Worldwide, 360 PR, Specific Media, Eric Mower + Associates, Edelman, Ogilvy Public Relations & The Geppetto Group, Modern Family, Mom It Forward, Sway Group; Video Content Resource: Snippies. M2Moms® 2012 proudly supports the March of Dimes.

For M2Moms® information: or 860.724.2649 x11. M2Moms® is produced by PME® Enterprises LLC, 912 Silas Deane Hwy., Suite 101, Wethersfield, CT 06109.