Findings from The New Definition of Childhood: A Global Kids Study first-of-its-kind online global children’s’ lifestyles study conducted by The Marketing Store Worldwide will be explored at the 8th Annual M2Moms® – The Marketing To Moms Conference, presented by Lifetime Television, Oct. 22 – 24, Chicago Cultural Center.

Renee Weber and Rob Pieper of The Marketing Store Worldwide According to Renee Weber, PhD, VP, Planning. & Research, who will be presenting the findings with Rob Pieper Sr. VP, Planning & Strategy, both of The Marketing Store Worldwide, “the research focuses on what kids value most, what drives their happiness, their aspirations and outlook, how technology is woven into their day, their favorite activities and interests – and with whom they prefer to do them.”

“The study also reflects”, Weber explained, “how influential children are in moms purchasing decisions globally, how marketing to kids is perceived by moms and kids alike across a wide variety of cultures, and the implications of these findings on brands. The study spanned twelve countries and included over 4000 children aged 6 – 12 years.”

“Understanding kids’ perceptions and motivations in a marketing context will be such a valuable session for all the brand marketers in the audience. Especially how kids are influencers of moms’ purchasing, not just here in the U.S. but worldwide. This is such current and valuable data,” according to Liz Fongemie, M2Moms® Director.

“Because understanding moms and all of their true purchasing motivations – including moms’ views on marketing to their kids is critical insight. It will help brands at M2Moms® build better and more enduring business connections with today’s moms,” Fongemie said.

“M2Moms® draws attendance from a really comprehensive and diverse list of moms brands,” Fongemie explained, “including Microsoft, Kellogg’s, Evenflo, IKEA, Mead Johnson, GM, Allstate, Heinz, Symantec, Hasbro, BBC, NBA, Procter & Gamble, Wyeth and Coca-Cola. They all recognize that marketing to moms is a continually evolving process with multiple purchasing influences.”

M2Moms® is presented by Lifetime Television. M2Moms® sponsors include Title Sponsor: Yahoo!; Associate Sponsors: House Party, Ketchum, Mom Central, Destination Maternity, School Family Media, The Bump, WebMD, AOL, Mom 365, Weber Shandwick, The Motherhood, Fleishman Hillard, PublicisKaplanThaler; Showcase Sponsors: Quester, Carolina Pad, Experian, God Box, Female Factor, Zeldis Research, GGP, VolunteerSpot, Habitat For Humanity – Women Build; Workshop Sponsors: Child’s Play Communications, The Marketing Store Worldwide, 360 PR, Specific Media, Eric Mower + Associates, Edelman, Ogilvy Public Relations & The Geppetto Group, Modern Family, Mom It Forward, Sway Group; Video Content Resource: Snippies. M2Moms® 2012 proudly supports the March of Dimes.

For M2Moms® information: or 860.724.2649 x11. M2Moms® is produced by PME® Enterprises LLC, 912 Silas Deane Hwy., Suite 101, Wethersfield, CT 06109.