MarchOfDimes_CMYK The March of Dimes, the leading nonprofit organization for pregnancy and baby health, has been named the official nonprofit of the 8th Annual M2Moms® – The Marketing to Moms Conference. M2Moms® will be held October 22-24, 2012 in the Chicago Cultural Center. According to Liz Fongemie, M2Moms® Director, “the March of Dimes will receive a financial contribution for every conference registration, and fundraising support throughout the conference.”

“We so proud to be able to help the March of Dimes because of their work with moms everywhere through their mission of improving the health of babies by preventing birth defects, premature birth and infant mortality,” Fongemie explained. “It’s a natural fit. The audience at M2Moms® is filled with senior moms marketing execs who, I’m sure, will also want to add their support to the March of Dimes.”

“Every year,” Fongemie continued, “M2Moms® is attended by a really comprehensive and diverse list of moms brands including Microsoft, Kellogg’s, Evenflo, IKEA, Mead Johnson, GM, Allstate, Heinz, Symantec, Hasbro, BBC, NBA, Procter & Gamble, Wyeth and Coca-Cola.”

“Smart brands attend,” Fongemie added, “because they know that keeping up with today’s moms is critical to building and maintaining market share in virtually every industry and product category. In addition to the speed-of-light changes in moms’ technology, moms’ needs change as their kids grow and their families mature. So, marketing to moms is a continual and evolving process.”

M2Moms® sponsors include Associate Sponsors: House Party; Ketchum; Mom Central; Destination Maternity; School Family Media; The Bump; WebMD; Showcase Sponsors: Quester; Carolina Pad; Experian; The God Box; Workshop Sponsors: Child’s Play; Marketing Store; 360 PR; Specific Media; Video Content Resource: Snippies.

The March of Dimes, since its founding in 1938 by Franklin Delano Roosevelt, has forged a distinguished path of ground breaking research and life saving advancements. Virtually every research breakthrough in maternal and infant health, from the invention of the polio vaccine to the discovered link between folic acid and neural tube birth defects, has been with the leadership, direction or participation of March of Dimes.

For more information about the March of Dimes, its nationwide network of chapters, its premier event March for Babies®, and the latest March of Dimes resources, visit or or follow the March of Dimes on Facebook and Twitter.

For M2Moms® information: or 860.724.2649 x11. M2Moms® is produced by PME® Enterprises LLC, 912 Silas Deane Hwy., Suite 101, Wethersfield, CT 06109.