Rose Cameron, Chief Strategy Officer, Euro RSCG Chicago was voted best speaker by the SRO audience of Fortune 1000 brand marketing executives at the 7th Annual M2Moms® – The Marketing to Moms Conference, October 19 & 20, 2011, Chicago Cultural Center.
Cameron won the “You Take The Cake” best speaker award for her dynamic, informative and entertaining opening keynote, “Parenting By Millennials: What Would Dr. Spock Say About New Technology, Crowdsourcing and Online Communities?.” It was a tour de force of the new cultural realities, and lifestyles of moms born between the years 1977 and 1996. The award was sponsored by Cakes.com.
“It’s so unusual for the first speaker at any conference to win best speaker. But Rose’s session really floored everybody,” according to Liz Fongemie, M2Moms® Director. “It was so strong and compelling that everyone remembered it even after all the other great speakers. That really is amazing when you look at this year’s other top five presenters.”
For example Stacy DeBroff, Mom Central Consulting, who is always on TV and quoted everywhere, provided truly new ideas in her amazing presentation, “Generations vs. Ages & Stages: When It Comes To Mom’s Marketing Decisions, Which Reigns Supreme?” And Stephen Reily, Vibrant Nation, delivered incomparable insights into the older segment of the mom market during his session “The "Graduate" Mom (And We Don’t Mean Mrs. Robinson)”.
“As a mom myself,” Fongemie added, “I was fascinated by Missy Maher & Sabrina Macias’ Edelman session “The Modern Family: The Next Bump” which premiered important new research. And probably just as unusual as Rose winning as the opening speaker, was that the closing speakers Jim Lecinski, Google & John Ross, Shopper Sciences were also voted into the top five for their session “How to Connect with the Digital Mom at the Zero Moment of Truth (ZMOT)”, it was a phenomenal ‘Ah-Ha’ moment for all of us.”
“All the sessions really showed how marketing to moms continually changes, both as different generations of moms evolve, and as their kids and families age and mature. M2Moms® is always attended by a really diverse list of brands including Microsoft, Kellogg’s, Evenflo, Barilla, IKEA, Mead Johnson, Sherwin-Williams, GM, NY Life, Heinz, Symantec, Hasbro, BBC, NBA, Walt Disney, P&G, Bayer and Coca-Cola. Smart brands attend,” Fongemie stated, “because they know that keeping up with today’s moms is critical to building and maintaining market share in virtually every industry and product category.”
M2Moms® sponsors include Title Sponsors: Good Housekeeping and About.com; Associate Sponsors: What to Expect, Mom Central Consulting, The Bump, Fleishman-Hillard, School Family Media, Destination Maternity, TLC Parentables, Ogilvy Public Relations Worldwide, Resonate Networks, Vibrant Nation, Euro RSCG Chicago, Google, Shopper Sciences, Frank About Women, Edelman; Showcase Sponsors: Ketchum, First Choice Facilities, Meredith Print Advantage, Meredith Parents Network Custom Solutions, iVillage, WebMD, Zeldis Research Associates, Rondo, Creative Hands, Alexx, Inc., Plum District, 360 PR, Carolina Pad, Cakes.com; Workshop Sponsors: Zocalo Group, Eric Mower & Associates, Yahoo!, National Geographic Kids, Lattimer Communications; Video Content Resource: Snippies. M2Moms® Proudly Supports: Room to Read.
For M2Moms® information: www.m2moms.com or 860.724.2649 x11. M2Moms® is produced by PME® Enterprises LLC, 216 Main Street, Hartford, CT 06106.