The award-winning media brand National Geographic Kids, represented by National Brand Manager Darren Metzger, will sponsor and participate in a pre-conference workshop featuring best-in-class brand marketers from Barilla, PepsiCo., PBS KIDS Sprout, Cellular One and Sara Lee at the 7th Annual M2Moms® – The Marketing to Moms Conference, Wed. and Thurs., October 19 & 20, 2011, Chicago Cultural Center.

The session, “A New Approach To Family Marketing For The Changing Times In Which We Live — Highest Common Ground” will be held Tues., October 18 as part of the pre-conference activities at the headquarters hotel, The Hard Rock. It will be followed by M2Moms® opening reception also in the Hard Rock Hotel, 230 North Michigan Ave., Chicago.

In the workshop, moderated by Laurie Klein, VP and George Carey, Founder & CEO, The Family Room, “the brands will share insights, practical strategies and examples of how they are engaging families in the work they do. The session will also include findings from a recent study by The Family Room.” Klein explained, “We found a whole new array of collaborative family decision making styles in which success is not based on the brand generating the most kid passion or mom passion, but to the one that finds the Highest Common Ground between them.”

“For the last fifty years,” Klein added, “marketing to families and children has been a fairly straightforward affair: We chose a target based on who we perceived to be the primary decision maker (usually moms), we got to know her and her needs inside out, and we created products and marketing tactics that gained entry into the home through mom as gatekeeper. But our new research has broader implications for brands marketing to moms.”

“Marketing to moms continually changes, both as different generations of moms evolve, and as their kids and families age and mature. I’m sure this presentation will give every mom marketer in the audience a lot to think about,” commented Liz Fongemie, M2Moms® Director.

“Every year, M2Moms® is attended by a really diverse list of brands including Microsoft, Kellogg’s, Evenflo, IKEA, Mead Johnson, GM, Allstate, Heinz, Symantec, Hasbro, BBC, NBA, Procter & Gamble, Wyeth and Coca-Cola, and this year is just as impressive. Smart brands attend,” Fongemie stated, “because they know that keeping up with today’s moms is critical to building and maintaining market share in virtually every industry and product category.”

M2Moms® sponsors include Title Sponsors: Good Housekeeping and; Associate Sponsors: What to Expect, Mom Central, The Bump, Fleishman-Hillard, School Family Media, Destination Maternity, TLC Parentables, Ogilvy Public Relations Worldwide, Resonate Networks, Vibrant Nation, Euro RSCG Chicago, Google, Shopper Sciences, Frank About Women, Edelman; Showcase Sponsors: Ketchum, First Choice Facilities, Meredith Print Advantage, Meredith Parents Network Custom Solutions, WebMD, Zeldis Research Associates, Rondo, Creative Hands, Alexx, Inc., Plum District, 360 PR, Carolina Pad,; Workshop Sponsors: Zocalo Group, Eric Mower & Associates, Yahoo!, National Geographic Kids, Lattimer Communications; Video Content Resource: Snippies. M2Moms® Proudly Supports: Room to Read.

For conference schedule and information: or 860.724.2649 x11. M2Moms® is produced by PME® Enterprises LLC, 216 Main Street, Hartford, CT 06106.

About National Geographic Kids: Through award-winning magazines, books, website, apps, games, toys, television series and events, National Geographic Kids inspires and excites young adventurers to explore the world in a fun, animated way. As the only kids brand with a world-class scientific organization at its core, it is consistently ranked as one of the most trusted brands by parents. National Geographic Kids and Little Kids magazines are photo-driven publications published 10 times a year and are available by subscription in print and on tablets. Its action-packed website empowers kids to learn about the planet through games, contests, crafts, photo galleries, quizzes and blogs about cultures, animals and destinations. National Geographic Kids Books publishes as many as 100 nonfiction titles each year and teaches the youngest readers why the world is a weird, fascinating and fun place. National Geographic Kids Entertainment brings the renowned National Geographic brand to live-action, entertainment-driven television, home video and online programming. Copyright (C) 2011 National Geographic Ventures. All Rights Reserved.