image Room to Read is a global NGO which seeks to transform the lives of millions of children in developing countries by focusing on literacy and gender equality in education. During lunch on day one at the 7th Annual M2Moms® – The Marketing to Moms Conference, Geetha Murali, Room to Read’s Senior Development Manager will discuss Room to Read’s growth and development. M2Moms® will be held October 19 & 20, 2011, Chicago Cultural Center.

Murali’s talk, titled “How Room to Read is Empowering Girls to Become Empowered Women – Like You!” is sponsored by Ketchum, one of the largest and most geographically diverse public relations agencies in the world. Murali explained, “I will show how corporations and volunteers have been innovative within their spheres of influence, particularly around Room to Read’s Girls’ Education program, to help empower girls to become empowered women – just like the women in the audience at M2Moms®.”

“Room to Read has demonstrated phenomenal growth over the last several years, impacting over six million children by the end of this year and specifically supporting over 10,000 girls and enabling them to stay in school and graduate with the skills they need to succeed. Room to Read’s growth has been made possible by corporations and volunteer networks around the world that build awareness in their communities and leverage their connections for immense social good.”

“I’m sure this presentation by Room to Read will give mom marketers in the room valuable insights into how to use global brand power to achieve social good and further solidify brand reputation and customer loyalty,” added Liz Fongemie, M2Moms® Director.

“Every year,” Fongemie continued, “M2Moms® attendees include a really diverse list of brands including Microsoft, Kellogg’s, Evenflo, IKEA, Mead Johnson, GM, Allstate, Heinz, Symantec, Hasbro, BBC, NBA, Procter & Gamble, Wyeth and Coca-Cola, and this year is just as impressive.”

“Smart brands attend,” Fongemie added, “because they know that keeping up with today’s moms is critical to building and maintaining market share in virtually every industry and product category. In addition to the speed-of-light changes in moms’ technology, moms’ needs change as their kids grow and their families mature. So, marketing to moms is a continual and evolving process.”

M2Moms® sponsors include Title Sponsors: Good Housekeeping and; Associate Sponsors: What to Expect, Mom Central, The Bump, Fleishman-Hillard, School Family Media, Destination Maternity, TLC Parentables, Ogilvy Public Relations Worldwide, Resonate Networks, Vibrant Nation, Euro RSCG Chicago, Google, Shopper Sciences, Frank About Women, Edelman; Showcase Sponsors: Ketchum, First Choice Facilities, Meredith Print Advantage, Meredith Parents Network Custom Solutions, WebMD, Zeldis Research Associates, Rondo, Creative Hands, Alexx, Inc., 360 PR, Carolina Pad,, iVillage; Workshop Sponsors: Zocalo Group, Eric Mower & Associates, Yahoo!, National Geographic Kids, Lattimer Communications; Video Content Resource: Snippies. M2Moms® Proudly Supports: Room to Read.

For conference schedule and information: or 860.724.2649 x11. M2Moms® is produced by PME® Enterprises LLC, 216 Main Street, Hartford, CT 06106.