Lauren Weinberg, VP of Strategic Insights & Research, Yahoo! The 7th Annual M2Moms® – The Marketing to Moms Conference, on October 19 & 20, 2011, Chicago Cultural Center will feature a new piece of research from Yahoo! that explores how content actually fuels social for moms.

“According to comScore, over 40% of all time online for Moms 25-54 is communicating,” Lauren Weinberg, VP of Strategic Insights and Research, Yahoo! explained. “The interesting thing about sharing content is the fact that it originates from outside the walled gardens of our social network, but has the power to promote further engagement and connection within our networked communities. And even more compelling is the rise of social interaction around content across the many unexpected places moms spend time online.”

Yahoo! research will also address other marketer questions like: Is there a framework to content sharing that impacts marketing? What’s the value of my company website versus my fan page? Which page should I be pushing consumers towards with my paid traffic? What are some new and fresh examples of social + content that have positive marketer impact?

“Yahoo! is one of the original online enterprise providers and the generator of reams of online knowledge and I’m sure all the mom marketers in the audience will be fascinated to learn about Yahoo!’s moms online insights,” added Liz Fongemie, M2Moms® Director.

“Every year,” Fongemie continued, “M2Moms® is attended by a really diverse list of brands including Microsoft, Kellogg’s, Evenflo, IKEA, Mead Johnson, GM, Allstate, Heinz, Symantec, Hasbro, BBC, NBA, Procter & Gamble, Wyeth and Coca-Cola, and this year is just as impressive.”

Smart brands attend,” Fongemie added, “because they know that keeping up with today’s moms is critical to building and maintaining market share in virtually every industry and product category. In addition to the speed-of-light changes in moms’ technology, moms’ needs change as their kids grow and their families mature. So, marketing to moms is a continual and evolving process.”

M2Moms® sponsors include Title Sponsors: Good Housekeeping and About.com; Associate Sponsors: What to Expect, Mom Central, The Bump, Fleishman-Hillard, School Family Media, Destination Maternity, TLC Parentables, Ogilvy Public Relations Worldwide, Resonate Networks, Vibrant Nation, PMP, Euro RSCG Chicago, Google, Shopper Sciences, Frank About Women, Edelman; Showcase Sponsors: Ketchum, First Choice Facilities, Meredith Print Advantage, Meredith Parents Network Custom Solutions, WebMD, Rondo, Creative Hands, Alexx Inc., 360 PR, Carolina Pad, Cakes.com, iVillage; Workshop Sponsors: Zocalo Group, Eric Mower & Associates, Yahoo!, Lattimer Communications; Video Content Resource: Snippies. M2Moms® Proudly Supports: Room to Read.

For conference schedule and information: www.m2moms.com or 860.724.2649 x11. M2Moms® is produced by PME® Enterprises LLC, 216 Main Street, Hartford, CT 06106.

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