Kumon Learning Centers Case Study Featured at M2Moms®

Diane Ridgway-Cross, Frank About Women Diane Ridgway-Cross will debut fresh thinking regarding the latest trends behind moms and social media, based on Frank About Women’s exploration of real moms’ social media habits. She’ll discuss surprising new insights about how, where, when and why moms choose to engage with brands on social media. Attendees will be buzzing about:

  1. What moms really expect from brands on social media
  2. The types of content they’re most likely to see and share
  3. New ways to use social media to not only strengthen relationships with current customers, but also to acquire new customers

Diane will also share a client case study from Kumon Learning Center, discussing the exciting journey of how Frank About Women helped redefine Kumon’s target, reinvent their social media program and reimagine success metrics beyond what anyone thought possible. This major transition shifted millions of dollars from traditional touchpoints to an insight-driven, mom-centric, 100% digital and social strategy.

“I’m sure all the mom marketers in the audience at the 7th Annual M2Moms® – The Marketing to Moms Conference, October 19 & 20, 2011, Chicago Cultural Center, will be riveted by this comprehensive drill-down. They’ll be especially interested to see how it all came together in the Kumon case study,” added Liz Fongemie, M2Moms® Director.

“Every year,” Fongemie continued, “M2Moms® is attended by a really diverse list of brands including Microsoft, Kellogg’s, Evenflo, IKEA, Mead Johnson, GM, Allstate, Heinz, Symantec, Hasbro, BBC, NBA, Procter & Gamble, Wyeth and Coca-Cola, and this year is just as impressive.”

“Smart brands attend,” Fongemie added, “because they know that keeping up with today’s moms is critical to building and maintaining market share in virtually every industry and product category. In addition to the speed-of-light changes in moms’ technology, moms’ needs change as their kids grow and their families mature. So, marketing to moms is a continual and evolving process.”

M2Moms® sponsors include Title Sponsors: Good Housekeeping and About.com; Associate Sponsors: What to Expect, Mom Central, The Bump, Fleishman-Hillard, School Family Media, Destination Maternity, TLC Parentables, Ogilvy Public Relations Worldwide, Resonate Networks, Vibrant Nation, PMP, Euro RSCG Chicago, Google, Shopper Sciences, Frank About Women, Edelman; Showcase Sponsors: Ketchum, First Choice Facilities, Meredith Print Advantage, Meredith Parents Network Custom Solutions, WebMD, Rondo, Creative Hands, Alexx Inc., 360 PR, Carolina Pad, Cakes.com, iVillage; Workshop Sponsors: Zocalo Group, Eric Mower & Associates, Yahoo!, Lattimer Communications; Video Content Resource: Snippies. M2Moms® Proudly Supports: Room to Read.

For conference schedule and information: www.m2moms.com or 860.724.2649 x11. M2Moms® is produced by PME® Enterprises LLC, 216 Main Street, Hartford, CT 06106.

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