Liz Hawks, SVP & founding co-chair of FH Moms  Liz Hawks, Senior Vice President and founding co-chair of Fleishman-Hillard’s marketing-to-moms practice, FH Moms, will unveil the results of a national survey executed in partnership with ModernMom.com at the 7th Annual M2Moms® – The Marketing to Moms Conference, Oct. 19 and 20, 2011, Chicago Cultural Center. The study identifies ways marketers should modernize their communications to bridge the gaps that exist between their brands and today’s modern mom consumers. Hawks will Jenn Moore, SVP of Content & Marketing, ModernMom.compresent the 2011 study, co-sponsored by Fleishman-Hillard and ModernMom.com, with Jenn Moore, ModernMom.com SVP of Content and Marketing.

Hawks explained, “A modern mom is a mom, partner, friend, chauffeur, room mom, employee, boss, finger paint expert, bill payer, chef, hostess, playdate coordinator and multi-tasker who is intuitive, powerful and resourceful. But the study went beyond these labels, to uncover what captures her attention and keeps her engaged.”

The study identifies who influences her and who she influences. It shows how brands can capture her recommendation and purchasing. It also examines how brand messaging should or shouldn’t vary if she is working or not, gen Y or gen X, general market or multicultural.” Hawks added, “Brand marketers will take away from our session a deeper understanding of how to break through to today’s modern mom in the modern ways she expects.”

“Because Fleishman Hillard is one of the world’s leading strategic communication firms, and ModernMom.com is the trusted online community for the woman behind the mom, I’m sure all the mom marketers in the audience will be fascinated to learn about this hot-off-the-press research,” added Liz Fongemie, M2Moms® Director.

“Every year,” Fongemie continued, “M2Moms® is attended by a really diverse list of brands including Microsoft, Kellogg’s, Evenflo, IKEA, Mead Johnson, GM, Allstate, Heinz, Symantec, Hasbro, BBC, NBA, Procter & Gamble, Wyeth and Coca-Cola, and this year is more of the same.”

“Smart brands attend,” Fongemie added, “because they know that keeping up with today’s moms is critical to building and maintaining market share in virtually every industry and product category. In addition to the speed-of-light changes in moms’ technology, moms’ needs change as their kids grow and their families mature. So, marketing to moms is a continual and evolving process.”

M2Moms® sponsors include Title Sponsors: Good Housekeeping and About.com; Associate Sponsors: What to Expect, Mom Central, The Bump, Fleishman-Hillard, School Family Media, Destination Maternity, TLC Parentables, Ogilvy Public Relations Worldwide, Resonate Networks, Vibrant Nation, PMP, Euro RSCG Chicago, Google, Shopper Sciences, Frank About Women, Edelman; Showcase Sponsors: Ketchum, First Choice Facilities, Meredith Print Advantage, Meredith Parents Network Custom Solutions, WebMD, Rondo, Creative Hands, Alexx Inc., 360 PR, Carolina Pad, Cakes.com, iVillage; Workshop Sponsors: Zocalo Group, Eric Mower & Associates, Yahoo!, Lattimer Communications; Video Content Resource: Snippies. M2Moms® Proudly Supports: Room to Read.

For conference schedule and information: www.m2moms.com or 860.724.2649 x11. M2Moms® is produced by PME® Enterprises LLC, 216 Main Street, Hartford, CT 06106.

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