The majority of American moms (61%) feel more independent today than they did five years ago. They report the greatest strides in career advancement (67%), education (58%) and politics (45%). But when it comes to health, less than a third of moms (28%) believe women have made the greatest strides in health. In fact, one in three moms (39%) believes society values men’s health more than women’s health, according to a new survey of 2,500 Americans.
The survey found that when money is tight, one in three moms (35.3%) have paid for others’ drug prescriptions instead of their own. A majority of moms agree that their families rely on them to be in charge of health-related decisions (90%) and fear that if they become sick, their family will have difficulty managing everyday activities (84%). Nine in 10 moms (90%) say they put their family’s health needs ahead of their own.
“Especially in light of health reform which is seeking behavior modification and prevention to reduce pressure on the healthcare system, moms as the chief medical officer in the home are critically important,” said Monique da Silva, Head of North America Healthcare for Ogilvy Public Relations Worldwide and a working mother of three. “It is critical that we truly understand and uncover the key pressure points that will get women to stop, consider and act on health information for their families and for themselves.”
Monique da Silva is a featured speaker at the 7th annual M2Moms – The Marketing to Moms Conference, October 19 & 20, 2011 at the Chicago Cultural Center. For conference schedule and information: http://www.m2moms.com or 860.724.2649 x11.
*About the Survey: For this study, moms and dads are defined as parents with children <18 living in the household. Ogilvy Public Relations Worldwide developed the study with the objective of understanding Americans’ perspectives on women’s independence, specifically related to healthcare. TNS Global conducted the online survey among a nationally representative sample of 2,500 Americans ages 18 and over. The survey was fielded June 21 to June 22, 2011, and has a margin of error of +/-2.0% at the 95% confidence level.