“Huggies® MomInspired® is a win for entrepreneurial moms and a win for Kimberly-Clark,” stated Stephen Paljieg, Senior Director, Corporate Growth and Innovation Kimberly-Clark Corporation. Paljieg will present a case study, ‘Mom The Inventor – Huggies® MomInspired’, at the 7th Annual M2Moms® – The Marketing to Moms Conference, October 19 & 20, 2011, Chicago Cultural Center.
“By making small seed grants to entrepreneurial moms, the Huggies® MomInspired® program helps recipients develop products and services that provide real solutions to moms everywhere.” Paljieg explained, “The program establishes an innovation ecosystem that feeds the Huggies® innovation program. Plus it reaches beyond grants to provide moms with business-building knowledge, a creative community on-line, mentoring by Kimberly-Clark employees, and other benefits.”
“I’m sure all the mom marketers in the audience will be fascinated to see how the program developed and grew. How it strengthened Huggies® relationship with the moms community at large and generated long term goodwill for Kimberly-Clark across the board,” added to Liz Fongemie, M2Moms® Director.
“Every year,” Fongemie continued, “M2Moms® is attended by brand marketing teams and execs from leading mom marketers across a broad spectrum of product categories. We’ve had attendance from a really diverse list of brands including Microsoft, Kellogg’s, Evenflo, IKEA, Mead Johnson, GM, Allstate, Heinz, Symantec, Hasbro, BBC, NBA, Procter & Gamble, Wyeth and Coca-Cola, to name just a very few.”
“Smart brands attend,” Fongemie added, “because they know that moms buy everywhere for everybody. Keeping up with today’s moms is critical to building and maintaining market share in virtually every industry and product category. In addition to the speed-of-light changes in moms’ technology, moms’ needs change as their kids grow and their families mature. So, marketing to moms is a continual and evolving process.”
M2Moms® sponsors include Title Sponsors: Good Housekeeping and About.com; Associate Sponsors: What to Expect, Mom Central, The Bump, Fleishman-Hillard, School Family Media, Destination Maternity, TLC Parentables, Ogilvy Public Relations Worldwide, Resonate Networks, Vibrant Nation, PMP, Euro RSCG Chicago, Google, Shopper Sciences, Frank About Women, Edelman; Showcase Sponsors: Ketchum, First Choice Facilities, Meredith Print Advantage, Meredith Parents Network Custom Solutions, Rondo, Creative Hands, Alexx Inc., 360 PR, Carolina Pad, Cakes.com, iVillage; Workshop Sponsors: Zocalo Group, Eric Mower & Associates, Yahoo!, Lattimer Communications; Video Content Resource: Snippies. M2Moms® Proudly Supports: Room To Read.