“All marketers recognize that marketing to moms requires acknowledging differences in age, income, geography and education,” stated Bryan Gernert, CEO, Resonate Networks. “Our session will show the role moms’ personal values play in their purchasing.” Gernert will be speaking at the 7th Annual M2Moms® – The Marketing to Moms Conference, October 19 & 20, 2011, at the Chicago Cultural Center.
Gernert explained, “Their enduring beliefs and attitudes motivate and determine how moms buy products, engage with brands and even vote. We’ll show how to market to online moms using values to drive purchasing and build lasting brand loyalty.”
“I’m sure everyone who attends will be eager to learn how understanding the relationship between mom’s values and her decision-making can give them a meaningful competitive edge in the marketplace,” added to Liz Fongemie, M2Moms® Director.
“Every year,” Fongemie continued, “M2Moms® is attended by brand marketing teams and execs from leading mom marketers across a broad spectrum of product categories. We’ve had attendance from a really diverse list of brands including Microsoft, Kellogg’s, Evenflo, IKEA, Mead Johnson, GM, Allstate, Heinz, Symantec, Hasbro, BBC, NBA, Procter & Gamble, Wyeth and Coca-Cola, to name just a very few.”
“Smart brands attend,” Fongemie added, “because they know that moms buy everywhere for everybody. Keeping up with today’s moms is critical to building and maintaining market share in virtually every industry and product category. In addition to the speed-of-light changes in moms’ technology, moms’ needs change as their kids grow and their families mature. So, marketing to moms is a continual and evolving process.”
M2Moms® sponsors include Title Sponsors: Good Housekeeping and About.com; Associate Sponsors: What to Expect, Mom Central, The Bump, Biovideo, School Family Media, Destination Maternity, TLC Parentables, Ogilvy PR WW, Resonate Networks, Vibrant Nation, PMP, Euro RSCG Chicago, Google, Shopper Sciences, Frank About Women, Edelman; Showcase Sponsors: Ketchum, First Choice Facilities, Rondo, Creative Hands, Alexx Inc., 360 PR, Carolina Pad, Cakes.com, iVillage; Workshop Sponsors: Zocalo Group, Eric Mower & Associates; Video Content Resource: Snippies.