Evan Minskoff, About.com Marketing to mom leader About.com has signed on to sponsor the 7th Annual M2Moms® – The Marketing to Moms Conference, October 19 & 20, 2011, at the Chicago Cultural Center, according to Liz Fongemie, M2Moms® Director.

“About.com is a natural fit for M2Moms®,“ explained Evan Minskoff, Vice President, Marketing, The About Group. “Moms rely on expertise of the Guides engaged by About.com to help them solve their everyday needs – from taking care of their children to taking care of themselves. We are looking forward to sharing insights from our study, ‘Marketing to Mom in her Moment of Need’ at the nation’s premier conference on marketing to moms.”

“We’re proud to welcome About.com as a Title Sponsor,” Fongemie added. “Moms truly are the Chief Purchasing Officer in every household. We’re excited and I’m sure the brands, the retailers and all the other marketers who always attend M2Moms® will be eager to hear the findings of About.com’s new study, and their experiences in the moms’ space.”

Mitchell Kreuch, About.com “Every year,” Fongemie continued, “M2Moms® is attended by brand marketing teams and execs from leading mom marketers across a broad spectrum of product categories. We’ve had attendance from a really diverse list of brands including Microsoft, Kellogg’s, Evenflo, IKEA, Mead Johnson, GM, Allstate, Heinz, Symantec, Hasbro, BBC, NBA, Procter & Gamble, Wyeth and Coca-Cola, to name just a very few.”

Smart brands attend,” Fongemie added, “because they know that moms buy everywhere for everybody. Keeping up with moms’ continual changes is critical to building and maintaining market share in virtually every industry and product category. In addition to the speed-of-light changes in moms’ technology, moms’ needs change as their kids grow and their families mature. Marketing to moms is a continual and evolving process.”

About.com is joined by other M2Moms® sponsors including additional Title Sponsor: Good Housekeeping; Associate Sponsors: What to Expect, Mom Central, The Bump, Biovideo, School Family Media, Destination Maternity, Resonate Network, Vibrant Nation, Euro RSCG Chicago, Google, Edelman; Showcase Sponsors: Ketchum, First Choice Facilities, Rondo, Creative Hands, iVillage, 360 Public Relations, Alexx Inc.; Workshop Sponsors: Zocalo Group, Eric Mower & Associates; Video Journalism Resource: Snippies.

For conference schedule and information: www.m2moms.com or 860.724.2649 x11. M2Moms® is produced by PME® Enterprises LLC, 216 Main Street, Hartford, CT 06106.