Groupon Goes Into Supermarkets Via Loyalty Cards – Groupon is joining two Boston marketing-services and analytics firms to get deeper into the traditional grocery coupon business with a test today by Springfield, Mass.-based Big Y in a program expected to be joined by other supermarket chains and ultimately packaged-goods brands (AdAge, 6/7/11).

TheBump.com Innovator Carley Roney To Keynote Day 2 Of 7th Annual M2MomsCarley Roney, cofounder of The Knot Inc. and editor in chief of TheBump.com, a leading website for expectant and first-time parents, will keynote the second day of the seventh annual M2Moms— The Marketing to Moms Conference on October 19 and 20, 2011, at the Chicago Cultural Center (6/7/11).

P&G Tries Facebook Commerce Again With New Platform, Talks to Walmart About Joining – Procter & Gamble Co. is taking another plunge into Facebook commerce with a new platform and an effort to bring new retailers on board after scrapping an earlier effort using Amazon as a fulfillment partner. P&G quietly has added "shop" or "shop now" buttons to Facebook fan pages of several brands in recent weeks, including Tide, Gillette, Olay, Gain, CoverGirl, Luvs and Febreze, with several more expected to come on line in the weeks ahead (AdAge, 6/9/11).

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