Marketing to women leader Good Housekeeping has signed on to sponsor the 7th Annual M2Moms® – The Marketing to Moms Conference, October 19 & 20, 2011, at the Chicago Cultural Center, according to Liz Fongemie, M2Moms® Director.
“For more than 125 years, Good Housekeeping has been an advocate for American women and their families, so it’s only natural that we would support the M2Moms® conference in a significant way,” stated Miriam Arond, Director, Good Housekeeping Research Institute. “It’s an unparalleled opportunity for us to share best practices on staying relevant to American moms and ultimately, maintaining their trust.”
“We’re proud to welcome Good Housekeeping as a Title Sponsor,” Fongemie added. “Moms truly are the Chief Purchasing Officer in every household. We’re excited and I’m sure the brands, the retailers and all the other marketers who always attend M2Moms® will be eager to hear Good Housekeeping’s consumer insights, and their experiences in the moms’ space.”
“Every year,” Fongemie continued, “M2Moms® is attended by brand marketing teams and execs from leading mom marketers across a broad spectrum of product categories. We’ve had attendance from a really diverse list of brands including Microsoft, Kellogg’s, Evenflo, IKEA, Mead Johnson, GM, Allstate, Heinz, Symantec, Hasbro, BBC, NBA, Procter & Gamble, Wyeth and Coca-Cola, to name just a very few.”
“Smart brands attend,” Fongemie added, “because they know that moms buy everywhere for everybody. Keeping up with moms’ continual changes is critical to building and maintaining market share in virtually every industry and product category. In addition to the speed-of-light changes in moms’ technology, moms’ needs change as their kids grow and their families mature. Marketing to moms is a continual and evolving process.”
Good Housekeeping is joined by other M2Moms® sponsors including additional Title Sponsor: About.com; Associate Sponsors: What to Expect, Mom Central, The Bump, Biovideo, School Family Media, Destination Maternity, Resonate Network, Vibrant Nation, Euro RSCG Chicago, Google, Edelman; Showcase Sponsors: Ketchum, First Choice Facilities, Rondo, Creative Hands, Alexx Inc.; Workshop Sponsor: Zocalo Group; Video Journalism Resource: Snippies.
For conference schedule and information: www.m2moms.com or 860.724.2649 x11. M2Moms® is produced by PME® Enterprises LLC, 216 Main Street, Hartford, CT 06106.