We set the stage for our sister conference, Good And Green® 2011, with this video, a conversation with new mom Daphne of Jersey City, NJ, on the challenges she faces as a mom trying to live a greener lifestyle. She shares her reasons for choosing greener products, how she researches brands, and what compromises she is — and is not — willing to make in leading a more sustainable life.

According to research shared at Good And Green® by SheSpeaks and PainePR, 81% of moms consider themselves to be the most enviro-conscious member of their household.

Good And Green® – The Green Marketing Conference, presented by Good Housekeeping Green and TheDailyGreen.com, took place May 11 & 12, 2011 at the Hearst Tower in NYC. Thanks to our Video Content Provider, Snippies, for a great video kick-off to the conference!