Here are some of the recent marketing-to-moms headlines in the news:
Why Kellogg’s Latest Cause Marketing Campaign Works: Kellogg’s "Share Your Breakfast" campaign resonates with moms because it hits on 4 key Mom points: relevance, simplicity, share-ability and family involvement (MediaPost’s Engage: Moms, 3/16/11).
Will Social Media Replace Surveys as a Research Tool?: The top research executive of likely the world’s biggest research buyer expects surveys to dramatically decline in importance by 2020 and sees the rise of social media as a big reason why (AdAge, 3/21/11).
Recession, moms’ schedules help thaw cold shoulders to frozen meals: Ask a harried mom about what’s for dinner, and you could get an icy reply. Feeling increased pressure to get a full meal on the table in less than 30 minutes, more families are eyeing the frozen food aisles for items that can carry dinnertime. The trend toward frozen has only increased since the beginning of the recession, said Stacy DeBroff, chief executive of Mom Central, a Newton, Mass.-based social media agency specializing in marketing to mothers — and M2Moms 2011 Sponsor (Dallas Morning News, 3/21/11).