Did you miss the Trone’s  presentation on the “Six Universal Mom Tugs™” during this year’s M2Moms®–or do you want to see it again?   If so, you’re in luck—Trone Moms is offering a free webinar on “Mom Tugs™” on Wednesday, November 10th at 1 PM EST.  This encore presentation will give brand leaders and marketers a better understanding of how they fit into mom’s worldview.  Through in-store journaling, quantitative research and their own online mom community, Trone looked at how Tugs pull at mom’s brand affinities as well as her in-the-moment, in-store decisions.  Understanding the Tugs at play can show brands where their opportunities lie in everything from product development to brand messaging to packaging and in-store tactics.  Register now for the November 10th webinar at http://bit.ly/aobe3r.

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