Meeting the everyday needs of moms is a topic we will hear a lot about during this week’s M2Moms® in Chicago.  While marketers may be quick to set their sights on the ten percent of the population sitting on the leading edge of brands, experiences and culture, it is actually more rewarding to find joy in the everyday—a theme that will be the focus of an M2Moms® presentation led by Katherine Wintsch of The Martin Agency and Jamie Sohosky of Walmart.   A new national study reaffirms the idea that moms are looking for help in solving their everyday issues with 73 percent of women reporting to be sometimes disappointed with their purchase of household products, describing 25 percent fail to live up to expectations.  However, 84 percent of women do like to try innovative products they come across while shopping, and 96 percent reported they often seek out products for under $20 that can help with household needs.

It’s with these women in mind that P&G conceptualized the Have You Tried This Yet? campaign as a means to highlight unique, innovative products that meet the everyday needs of consumers. “At P&G we are committed to responding to our consumers’ needs and providing straightforward solutions for everyday issues,” says Nataraj Iyer, Associate Marketing Director P&G U.S. Operations. Fifty-one percent of women said they feel overwhelmed when shopping for family essentials. “The Have You Tried This Yet? initiative offers many of P&G’s most innovative products, which can help moms conveniently meet their daily needs, as well as those of their families.”

Have You Tried This Yet? will be supported through a variety of consumer touch-points. On Sunday, October 31, P&G will distribute a complimentary coupon booklet that features more than $113 in savings on the campaign’s featured innovative products, in local newspapers throughout the country.  And, from October 22-31, a free, interactive Have You Tried This Yet? Pop-Up experience will be open to the public in New York City and will offer free demonstrations and product samples from brands such as Tide®, Bounty®, Pringles®, Charmin®, Febreze®, COVERGIRL®, and Olay®, allowing consumers to experience first-hand the innovations and value each product offers.

Be sure to follow M2Moms® on Twitter this week to see more great insight from speakers such as Wintsch and Sohosky!  Follow #M2Moms