ConAgra has always been on the leading edge of marketing to mom success and has even been a past recipient of the M2Moms® ‘Full Circle Award’ which is given to those brands who have demonstrated to us how M2Moms® positively impacts their marketing strategies and campaigns. So, we weren’t surprised to find that yet another ConAgra brand is taking a giant leap forward with their marketing to mom initiatives. Chef Boyardee® has launched Club Mum (a play on moms being ‘mum’ about their best-kept secrets), an easy-to-navigate online community for moms to share insider experiences, ideas and helpful hints about family mealtime and other popular topics. The website includes editorial and video content on a broad range of subjects, such as getting more vegetables into kids’ diets, keeping kids active during winter weather, strategies for dealing with picky eaters, packing nutritious lunches and encouraging philanthropy among the whole family. In addition, the brand has launched a Club Mum Facebook page, which mirrors the Club Mum site and serves as an additional tool of engagement. Popular mom bloggers Jodi Grundig, Laurin Evans, Heather Spohr and Syliva Martinez are part of Club Mum’s blog panel.
Who will be the winner of this year’s M2Moms® ‘Full Circle Award’? If you won’t be attending the conference this week in Chicago, follow us on Twitter using #M2Moms for the latest conference news and updates!