According to a new study from the WhyMomsRule blog Gen Y is the first generation of U.S. moms who communicate with family members in their households with machines more than with face-to-face conversations. The combination of phones, Facebook, text messages and email seem to outweigh direct conversations. “Gen Y moms, the youngest group we studied, said in-person conversation accounted for only 48 percent of their total household communication. The majority was a combination of phone (21 percent), text (14 percent), Facebook (10 percent) and email (7 percent),” said David Bohan, Chairman and CEO of BOHAN Advertising | Marketing in Nashville, which publishes WhyMomsRule. While social media use continues to be on the rise with moms of all ages as they communicate with their family and friends, don’t underestimate the power of offline conversations as well. “Today’s moms are congregating and sharing their opinions about brands and products both online and offline,” says M2Moms® speaker Liz Hawks, SVP and Founding Co-chair of FH Moms at Fleishman-Hillard. “As moms drive the new ‘word of mouth mash-up,’ marketers must consider ways to spark conversations with influencer moms that will spread to all of her circles.” Hawks will be joined on the M2Moms® stage by Eileen Gaffen, Public Relations Director for Hallmark Cards as they share insight into how brands can build relationships with mom on her terms—and her turf.