As we will soon learn during School Family Media’s M2Moms® presentation on ‘Engaging Moms at the Intersection of Health, School & Families,’ ‘healthy families’ is a hot topic with moms, a national mandate in school, and an opportunity for family-friendly brands.  One such organization finding marketing to mom success by focusing on healthy families is the California Raisin Marketing Board who, along with authors Janice Newell Bissex, MS, RD and Liz Weiss, MS, RD (also known as The Meal Makeover Moms), is offering tips to help parents across the country create healthy meals and snacks and is also launching a new contest, “Let’s re-Do Lunch.”  Through November 8th, healthy lunch and snack makeover photos and tips can be uploaded to the California Raisins Facebook Page for a chance to win a $5,000 cash prize, a year’s supply of California Raisin snack packs, and a donation in the contest winner’s name to the food bank of their choice.

Advertisements