Understanding the middle American mother will help brands connect with the ninety percent of moms overlooked by many marketers,” according to Katherine Wintsch, VP & Group Planning Director of The Martin Agency, describing her keynote at the 6th annual M2Moms® – The Marketing to Moms Conference, October 27 & 28, Chicago Cultural Center. Wintsch will be accompanied in her presentation by Jamie Sohosky, Senior Director, Brand Marketing for Walmart.

“Marketers are quick to set their sights on the ten percent of the population sitting on the leading edge of brands, experiences and culture,” explained Wintsch and Sohosky. “However, it’s actually more rewarding to find joy in the everyday. To promote everyday products to everyday people in not-so everyday ways. It generates more brand loyalty and better ROI.”

Wintsch and Sohosky will be joined by over 30 other marketing-to-moms experts, notably Betty Noonan, VP Business to Consumer Marketing, Eastman Kodak Company, Carley Roney, Editor in Chief of The Bump and Co-Founder of The Knot, Inc., Stacy DeBroff, Founder, CEO of Mom Central Consulting, Eileen Gaffen, Public Relations Director, Hallmark Cards, Donna Mirus Bates, SVP Brand Marketing, Universal Orlando, and Maureen Wolpert, Sr. Brand Manager, Seventh Generation.

“Every year M2Moms® is attended by Fortune 1000 senior brand marketing executives who target moms. This year’s registration includes companies as diverse as Kellogg, Whirlpool, Graco, Pepsi-Co., Merck & Co., McDonald’s, Reckitt Benckiser and Williams Sonoma. They attend,” according to Liz Fongemie, producer of M2Moms®, “because they recognize the importance of reaching moms – the household CEOs, who control over $1.7 trillion dollars worth of annual consumer purchasing in almost every product category.”

“In addition to general sessions and workshops,” Fongemie added, “M2Moms® includes a full roster of special events designed to facilitate peer-to-peer learning between everyone in attendance, the brand marketing executives, the speakers and the sponsors.”

M2Moms® is presented by Kodak. Associate Sponsors include: Ketchum, MomsLikeMe, Trone, The Bump, Barkley, imc2, WhatToExpect.com, Destination Maternity Corp., Fleishman-Hillard, Mom Central Consulting, Response Media, PMP, The Martin Agency; Showcase Sponsors: School Family Media, Carolina Pad; Workshop Sponsors: 360 PR, Frank About Women, C&R Research’s ParentSpeak; Hospitality Sponsors: Scholastic Parents Media, Cakes.com, SheKnows, The Haystack Group, SheSpeaks, iVillage; Video Content Resource: SNiPPiES. This year M2Moms® proudly supports: Jack & Jill Late Stage Cancer Foundation.

For conference information: www.m2moms.com or 860.724.2649 x11. M2Moms® is produced by PME® Enterprises LLC, 216 Main Street, Hartford, CT 06106.