In an effort to connect with the growing number of moms who are looking for natural products, Johnson’s® Brand has introduced a new line or products that feature 98% plant and fruit-derived natural ingredients.  The line, Johnson’s® Natural™, consists of five product offerings for moms including body washes and shampoos for babies and kids.  As part of the new line’s launch, Johnson’s has created a microsite, www.johnsonsnatural.com, where moms can get information about the products and ingredients, receive coupons and view a new video series entitled “Baby Steps to a Natural Lifestyle.”   The video series shows real moms offering tips on how to incorporate natural living into everyday life and showcases some popular “natural lifestyle moms” including author Sara Snow, Cool Mom Picks’ Kristen Chase and Holly Ambrose, a mom blogger who regularly works with the National Wildlife Federation, an organization that has been part of M2Moms®-The Marketing To Moms Conference as a sponsor and speaker.  “It’s never too early for moms to spend time in the outdoors with their babies and introduce them to nature at an early age,” says Meri-Margaret Deoudes, National Wildlife Federation.  “We’re excited to be working with Johnson’s® and have them join our efforts to help parents and families connect with nature.”  Deoudes will be attending this year’s M2Moms®–be sure to meet her and find out more about the NWF’s great marketing to mom strategies and campaigns.

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