BabyCenter®, a brand that will be attending this year’s M2Moms®, just launched the BabyCenter® My Pregnancy Today application for iPhone and iPod touch.  This new, free application guides expectant moms through their pregnancy journey, offering award-winning, medically reviewed health content; advice from obstetricians, midwives, nutritionists, and other experts; daily activities and reminders; and conversation and connection with other moms-to-be in BabyCenter’s community. According to a recent BabyCenter poll, 60% of expectant moms want an application to track their pregnancy.  Additionally, BabyCenter revealed the use of technology among moms has drastically increased in just a few years, with 92% of moms saying they take their cell phones/smart phones everywhere.

Is your brand ready for “Mobile Mamas?”  Don’t miss this year’s M2Moms® Pre-Conference Workshop, “Marketing to Mobile Mamas Through Smart Phone Apps,” where experts from Frank About Women and Mullen will share insight into the tech-savvy mom’s use of technology and applications.