Move over baby photo contests—WhatToExpect.com and Hallmark have recently launched a baby bump photo contest.  The contest invites new and expectant moms (and those who love them) to submit photos of themselves during their pregnancy as well as photos from earlier pregnancies.  “Pregnancy is such an exciting and meaningful time for moms and moms-to-be,” notes Hallmark product manager Camille Lauer. “With this contest, we are excited to create an event where moms will be able to show off their expectant joy.” Each week until November 24, people can visit the site, www.whattoexpect.com/hallmark, and vote on weekly winners whose photos will be posted on WhatToExpect.com.  A grand prize winner will be announced in December.

“There is nothing more beautiful than a baby bump. This partnership with Hallmark will help our moms and dads celebrate those beautiful bellies, and capture (and share) the magical moments of their pregnancies,” says Heidi Murkoff of the What to Expect® parenting and pregnancy brand.  The grand prize winner will win a $1,000 gift certificate from Diapers.com, a $200 Hallmark.com gift card, and a signed copy of What to Expect When You’re Expecting from Murkoff. Each of the weekly winners will receive a $60 gift card for use on baby announcements and thank-you cards created on Hallmark.com.

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