Bounty’s back-to-school efforts include a music video that has garnered a whopping 650,000 viewers in less than two weeks! Building off the success of Bounty’s first “Bring It” music video, which debuted on YouTube in March and has achieved over 1 million cumulative views to date, this newest video (“White Glove”) showcases a Bounty paper towel product demonstration set to rap lyrics performed by the “Paper Towel Gang” and it includes hip-hop legend Joseph ‘Rev Run’ Simmons of Run-DMC fame. “We are so excited to debut our second music video from Bounty following the success and popularity of our debut video,” says Dave Lee, Bounty brand manager. “Our idea to host the video in a school setting was to connect with our consumers as they get ready for the back-to-school season. “White Glove” brings to life a Bounty clean in an engaging way and we are thrilled to have the added fun and support of Rev Run.”
The videos are part of Bounty’s “Bring It” campaign which is part of the brand’s mission to “cut through the clutter of connecting with moms in today’s ever-changing media landscape.” In addition to the music video Bounty’s back-to-school efforts include a donation to the HandsOn Network, a kick-off at Russell Simmon’s Art for Life event supporting RUSH Philanthropic, and a national Facebook contest for an art classroom makeover.