Campus Connection LogoSears and Kmart are hoping to make the college transition easy for moms and their students with the launch of their new digital program, “Campus 2010.”  This multi-channel shopping experience is centered around a Facebook page called “Sears Campus Connection,” which provides several features that serve as a resource for teens in preparing for campus life. For instance, participants can take advantage of the wish list, which works similar to a wedding registry, to share graduation gift ideas with friends and family and can even find their soon-to-be dorm roommates online at www.facebook.com/campusconnection–and learn more about each other through a profile feature within the application before they meet in person. Plus, they can each create a coordinating dorm room by pulling items into a dream board where they can discuss decorating ideas and shop together online, all via the application.

“Campus 2010 is designed to empower teens and parents to build their home away from home with quality items that will bring them confidence,” said John Goodman, executive vice president, SHC Apparel and Home Fashions. “It is our mission to give moms and teens the help they need while preparing for college, providing them with stylish options that are all within their budgets.”

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