Woman reading text messageText4baby, a free mobile educational service that provides timely health information to women from early pregnancy through their babies’ first year, recently announced that more than 50,000 participants have now registered to receive these weekly text messages. A program of the National Healthy Mothers, Healthy Babies Coalition (HMHB), text4baby has sent over two million English and Spanish text messages to help pregnant and new mothers with the information they need to give their babies the best possible start in life.

By texting “BABY” to 511411 (or “BEBE” for Spanish), a woman is signed up to receive three free text messages each week that are timed to her due date or her baby’s date of birth. These messages focus on a variety of topics critical to maternal and child health, including birth defects prevention, immunization, nutrition, seasonal flu, mental health, oral health and safe sleep. Text4baby text messages also connect women to prenatal and infant care services and other resources. Expectant or new mothers who opt-in to receive these text messages will incur no charges.

According to text4baby enrollment numbers, 95 percent of participants would recommend the service to a friend. 65 percent of the enrollees are pregnant while 34 percent have new infants. The states with the most participants are California, Texas, Florida, New York, Virginia and Illinois.  The program’s founding partners include HMHB, Voxiva, the CTIA-The Wireless Foundation and Grey Healthcare Group. Johnson & Johnson is the Founding Sponsor, and Premier Sponsors include WellPoint, Pfizer, and CareFirst BlueCross BlueShield.