Barilla and Disney Media Sales and Marketing have joined forces on a multi-platform promotion that includes Disney Channel, Disney Online, Radio Disney and Disney FamilyFun. The promotion—which runs through September 20, 2010– includes a unique character call program where parents can schedule one of six themed personalized phone calls from popular Disney characters and a new interactive microsite, Disney.com/PiccoliniSmiles.  For the first time, an advertiser has been integrated into the Create Tool’s Digital Painter feature called Play it with Pasta where children can build custom works of art with pasta-inspired stamps, brush strokes and textures.  These masterpieces can be further enhanced with exclusive pasta shapes using The Pasta Pen.  The microsite also includes tips and tools on creating homemade centerpieces and recipes suitable for all members of the family. “Barilla is pleased to partner with Disney on this effort. Our miniature-sized Piccolini pasta was created with children in mind. With Disney’s help we will create more magic for kids and parents this summer.”

Advertisements