I guess we were not the only ones who loved the Procter & Gamble “Proud Sponsor of Moms” campaign that ran during the 2010 Olympic and Paralympic Winter Games.  The U.S. Olympic Committee (USOC) recently honored P&G with the Paralympic Amazing Impact Award for its support of U.S. Paralympians through the campaign, which included assisting the moms of more than 250 U.S. Olympic and U.S. Paralympic athletes helping to defray the cost of travel to Vancouver.  The USOC’s Paralympic Amazing Awards are given in six categories and honor individuals and organizations that actively help to make Paralympian dreams come true.

 “P&G recognized and honored the moms who allowed our athletes to pursue their dreams so we are incredibly proud to honor the company with this award,” said Charlie Huebner, Chief of Paralympics, U.S. Olympic Committee. “The company’s generous donation meant a lot to all of Team USA.”

 “The ‘Proud Sponsor of Moms’ campaign allowed us to be a part of the Paralympians’ experience and to support the athletes and their moms and families during this incredible event,” said Marc Pritchard, P&G’s Global Marketing & Brand Building Officer. “This is an important way in which we are fulfilling our Company’s Purpose, which is to touch and improve lives.  We are proud that the USOC has recognized P&G with the Paralympic Amazing Impact Award for our support of Paralympians and their moms.”