“Kodak understands the powerful role women play as the primary purchaser of consumer electronics – and as the Chief Memory Officer of the household, the ones who capture and share their family’s special moments,” said Betty Noonan, Director and Vice President, Business to Consumer Marketing, Kodak. “Because moms are essential to our business, Kodak is thrilled to be the Presenting Sponsor of M2Moms® – the 6th Annual Marketing to Moms Conference, October 27 & 28 in Chicago’s beautifully restored Cultural Center.”
“Marketing the unique experience that our products offer is driving Kodak’s success in keeping our brand top of mind among moms,” Noonan added, “from researching the different habits and practices of moms worldwide, to designing products that meet their needs, we look forward to sharing our experiences and insights and being a part of this valuable and educational conference.”
“We’re proud to welcome Kodak as exclusive 2010 Presenting Sponsor. Moms truly are the Chief Memory Officer in every household. We’re excited and I’m sure the brands, the retailers and all the other marketers who always attend M2Moms® will be eager to hear Kodak’s moms consumer insights, and explore cross promotions and other promotion opportunities with Kodak.” according to Liz Fongemie, M2Moms® producer.
“Every year,” Fongemie continued, “M2Moms® is attended by brand marketing teams and execs from leading mom marketers across a broad spectrum of product categories. We’ve had attendance from a really diverse list of brands including Microsoft, Kelloggs, Evenflo, IKEA, Mead Johnson, GM, Allstate, Heinz, Symantec, Hasbro, BBC, NBA, Procter & Gamble, Wyeth and Coca-Cola, just to name a very few.”
“Smart brands attend,” Fongemie added, “because they know that moms buy everywhere for everybody. Keeping up with moms’ continual changes is critical to building and maintaining market share in virtually every industry and product category. In addition to the speed of light changes in moms’ technology, moms’ needs change and evolve as their kids grow and their families mature. Marketing to moms is a continual process.”
Kodak is joined by other M2Moms® sponsors including Associate Sponsors: The Bump, Barkley, imc2, What To Expect, Destination Maternity Corp., Mom Central Consulting; Showcase Sponsor: School Family Media; Workshop Sponsors: 360 PR, Frank About Women; Hospitality Sponsors: Scholastic, Cakes.com, SheKnows; Video Journalism Resource: SNIPPIES.
For conference schedule and information: www.m2moms.com or 860.724.2649 x11. M2Moms® is produced by PME Enterprises LLC, 216 Main Street, Hartford, CT 06106.