Brands are using loads of cute kids, heart-touching moments and even some friendly “overachiever”/”underachiever” Mom rivalry to get Mom’s attention this holiday season. Here are a few of our favorite commercials of the season (and one from last year we still like just as much!). What ones have we missed?

Talk to the Moose—Gap 2009

Target 2-Day Sale: Big Day

Target 2-Day Sale: Preparing

Joy to the Small World–Disney Parks

Christmas Morning Magic–Walmart (2008)